Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Community-Focused & Inclusive, Approachable & Welcoming, Contemporary & Edgy (but professional)

Brand Values

• •Championing Urban and Street Art: Core to their identity is the promotion and legitimization of these art forms.
• •Supporting Artists: Providing a platform for both emerging and established artists.
• •Quality and Authenticity: Offering genuine, high-quality artworks and professional services.
• •Community Engagement: Fostering a local art community through exhibitions, workshops, and events.
• •Passion for Art: Driven by a genuine love for the art they showcase.
• •Accessibility: Making art approachable and available to a wider audience.

Best Practices

• •Always Emphasize Passion and Expertise: Your copy should convey genuine enthusiasm for the art and artists, backed by knowledgeable insights. Use vivid and descriptive language.
• •Speak the Language of Urban Art (Authentically): While remaining professional, don't be afraid to use terminology and references that resonate with the urban art scene, but ensure it's authentic and not forced.
• •Foster a Sense of Community: Address your audience directly and inclusively. Highlight artist stories, customer experiences (with permission), and the gallery's role in the local art ecosystem.
• •Balance 'Edgy' with 'Professional': The art form has roots in rebellion, but the gallery is a professional space. Your copy should reflect this by being exciting and contemporary, yet clear, well-written, and trustworthy.
• •Maintain Consistency Across All Platforms: Whether it's a social media caption, website copy, or email, the core tone (passionate, knowledgeable, community-focused, approachable) should be recognizable and consistent. Create a simple style guide if needed.

Social Perception

Fiksate Gallery is highly regarded within the Christchurch and New Zealand art scene, particularly for urban and contemporary art. They are perceived as experts and passionate advocates for the artists they represent. Customers and visitors appreciate the welcoming atmosphere and the unique, high-quality art available. They are seen as a vital part of Christchurch's cultural landscape, contributing to its vibrancy and creative identity. Their connection to the street art movement gives them an authentic and 'cool' factor.

Copy Examples

• •Instagram Post (New Exhibition): "Ignite your walls! 🔥 Dive into the raw energy of [Artist Name]'s latest exhibition, [Exhibition Name], now live at Fiksate. From gritty street vibes to polished contemporary statements, discover pieces that speak volumes. Link in bio for the full collection. #FiksateGallery #UrbanArtNZ #[ArtistName] #ChristchurchArtScene #NewExhibition"
• •Website Banner (General): "Fiksate Gallery: Where the street meets the studio. Discover authentic urban and contemporary art from New Zealand's most exciting artists. Shop originals, prints, and more."
• •Facebook Event (Workshop): "Unleash your inner artist! Join us at Fiksate for our [Workshop Name] workshop with [Artist Name]. Learn the techniques behind [Specific Skill] in a supportive and inspiring environment. All levels welcome – just bring your passion! Limited spots. Register here: [Link] #FiksateWorkshops #StreetArtClass #ChristchurchEvents #CreativeCommunity"
• •Product Description (Online Store): "Artist: [Artist Name] | Title: '[Artwork Title]' | Medium: [Medium] on [Material] | Dimensions: [WxH]cm. This striking piece by [Artist Name] captures the vibrant spirit of contemporary urban art. With its bold [mention a key feature, e.g., colour palette, linework, subject matter], it's a testament to the artist's unique vision and skill. A powerful addition to any collection. Enquire about framing options."
• •Email Newsletter Snippet (Artist Spotlight): "Get to Know: [Artist Name]. We're thrilled to showcase the incredible talent of [Artist Name], an artist who masterfully [briefly describe their style or focus]. Their work challenges perceptions and brings a fresh perspective to the urban art landscape. Explore their available pieces at Fiksate this month..."