Brand Tone

Elegant & Delicate, Whimsical & Dreamy, Feminine & Gentle, Accessible & Aspirational, Positive & Uplifting

Brand Values

• •Beauty & Aesthetics
• •Delicacy & Craftsmanship
• •Self-Expression & Individuality
• •Everyday Elegance
• •Joy & Confidence

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal words (e.g., delicate, whimsical, elegant, radiant, dreamy), "words to avoid" (e.g., chunky, loud, cheap), sentence structure preferences (e.g., leaning towards flowing and descriptive rather than abrupt), and the overall feeling you want to evoke.
• •Focus on "Her" Story: Write copy that resonates with the target audience's aspirations and feelings. Instead of just describing the product, describe how the product makes *her* feel or what it helps *her* express (e.g., "Feel effortlessly chic," "Let your jewelry tell your story").
• •Use Evocative and Sensory Language: Incorporate words that appeal to the senses and emotions. Terms like "shimmer," "whisper-thin," "gentle sparkle," "ethereal glow," and "dreamy" can enhance the brand's whimsical and delicate tone.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the visual aesthetic. If the imagery is light, airy, and delicate, the copy should reflect this. Avoid jarring or overly bold text that clashes with the soft visuals.
• •Consistency Across All Channels: Apply the defined brand tone consistently across the website, product descriptions, social media captions, email marketing, and any customer service interactions. This builds brand recognition and trust. Regularly review content to ensure it aligns with the established voice.

Social Perception

Visually Appealing, Trendy & Fashionable, Good for Gifting, Feminine Appeal, Emerging Brand with Potential

Copy Examples

• •Adorn yourself with a whisper of starlight. Our 'Celestial Dream' necklace features a delicate, hand-finished moon charm, designed to catch the light and your imagination. Perfect for adding a touch of everyday magic.
• •Golden hour glow, meets delicate details. ✨ Which DreamStory piece is making your day brighter? #dreamstoryjewelry #daintyjewelry #goldnecklace #everydayelegance
• •Unlock Your Inner Sparkle ✨ New Arrivals Are Here!
• •DreamStory Jewelry: Where delicate designs meet timeless elegance. Discover your new favorite piece.
• •Feeling cute in my new butterfly earrings from DreamStory! 🦋 So light and dreamy. #dreamstory #jewelryaddict #delicatejewelry #tiktokfinds