Brand Tone

Practical, Solution-Oriented, Knowledgeable, Supportive, Accessible, Local, Trustworthy, Reliable, Modern

Brand Values

• •Customer Service
• •Variety and Availability
• •Competitive Pricing
• •Problem Solving
• •Contribution to Projects

Best Practices

• •Use clear and direct language, avoiding jargon when possible.
• •Focus on the practical benefits and applications of the products.
• •Incorporate customer testimonials and positive reviews to build trust.
• •Highlight the variety of products and the ability to source specific items.
• •Emphasize the local presence and commitment to serving the southern Santiago area.

Social Perception

Highly Positive, Reliable Local Hardware Provider, Helpful and Knowledgeable Staff

Copy Examples

• •"Find the perfect screw for your project. We have a wide variety in stock and can source what you need!"
• •"Academia Fijsat: Learn about wood screws and their uses in our latest blog post."
• •"Starlink installation made easy! Get your complete mounting kit today."
• •"Excellent attention and very good prices! See why our customers rate us 4.9/5."
• •"Contributing to the development of projects for companies and individuals in Santiago for 7 years."