Brand Tone

Joyful and Positive, Creative and Artistic, Bold and Confident, Friendly and Approachable, Ethical and Conscious

Brand Values

• •Creativity and Originality
• •Joy and Well-being
• •Quality
• •Ethical Responsibility and Sustainability
• •Customer Satisfaction
• •Self-Expression and Freedom

Best Practices

• •Embrace "Joyful" Language: Consistently use positive, uplifting, and vibrant words. Focus on how the products make the customer *feel* (e.g., happy, inspired, confident, free).
• •Highlight Originality and Artistry: Always emphasize the unique, creative, and often handmade-inspired nature of the patterns and designs. Use terms like "original illustrations," "unique patterns," "artistic flair."
• •Weave in Ethical Values Naturally: Subtly and consistently mention the commitment to ethical sourcing, recycled materials, and sustainable practices. This shouldn't feel forced but rather an integral part of the brand's story.
• •Speak Directly and Inclusively: Address the customer in a friendly, approachable manner (e.g., using "you," "your"). Foster a sense of community and self-expression with phrases like "Dress who you are."
• •Create and Adhere to a Brand Voice Guide: Develop a simple guide outlining key vocabulary, "do's and don'ts" for tone, and examples of on-brand copy. This ensures everyone creating content (social media, website, emails) maintains consistency.

Social Perception

Positive, Stylish and Unique, Ethical and Trustworthy, Associated with Joy and Color

Copy Examples

• •Twirl into happiness with our latest [Dress Name]! ☀️ Designed with love in sunny Portugal, its vibrant patterns and flowing fabric are your daily reminder that joy is always in style. Ethically made, because feeling good should also mean doing good. ✨ #figuradestilo #JoyfulDressing #EthicalFashion #NewCollection #WearYourHappiness
• •Unleash Your Colors! 🌈 Our new collection is a vibrant celebration of original art and joyful design. Discover bold patterns and ethically crafted pieces that let you express your unique style. Dress who you are, wear what makes you happy. Shop Now!
• •Hello Sunshine! ☀️ Ready to add a splash of color and creativity to your wardrobe? For a limited time, enjoy [Discount Percentage]% off on our unique, ethically-made designs. Find pieces that speak to your soul and wear your joy, inside and out! Don't miss out on these happy little prices! Shop the sale: [Link]
• •Meet your new adventure companion: The [Product Name] Fanny Pack! Not just a bag, but a burst of original art designed to keep your essentials safe and your spirits high. With its bold [Pattern Name] pattern and versatile style, it’s perfect for adding a touch of creative flair to any outfit. Ethically crafted, because your style should tell a story of joy and responsibility. Get ready to explore in style! #figuradestilo #BoldAccessories #FunctionalArt #EthicallyMade
• •At Figura d'Estilo, we believe in the power of color and creativity to brighten your world. Born in sunny Portugal, we design joyful, bold apparel and accessories with original patterns, all ethically made to make you feel as good as you look. Dress who you are, wear what makes you happy. That's our promise. ❤️