Brand Tone

Joyful, Creative, and Confident

Brand Values

• •Sustainability and Ethical Production
• •Creativity and Self-Expression
• •Quality and Craftsmanship
• •Positive Mindset

Best Practices

• •Lead with Positivity: Always use upbeat and optimistic language. Incorporate words like "joyful," "happy," "vibrant," "fun," and "love" to maintain the brand’s core emotional appeal.
• •Emphasize Core Values in Every Message: Whether it's a product description or a social media post, find a way to mention at least one key value: "handmade," "sustainable," "made-to-order," "authentic," or "Designed in Portugal." This reinforces brand identity and justifies the price point.
• •Use Storytelling: Tell the story behind the patterns, the sustainable process, or the inspiration from Portugal. This creates a deeper connection with the audience beyond the product itself. For example, explain what "Designed with love, in sunny Portugal" truly means.
• •Empower the Customer: Frame the copy around the customer's identity and self-expression. Use empowering phrases like "Dress who you are," "Wear what makes you happy," and "Capture the essence of your true self" to make the customer the hero of the brand story.
• •Be Transparent and Educational: Clearly explain the "slow fashion" and "made-on-demand" model. Educate customers on why it takes longer and how it contributes to a better world. This builds trust and attracts a loyal community that shares the brand's values.

Social Perception

Figura d'Estilo is perceived as a brand with overwhelmingly positive customer satisfaction, offering beautiful original designs, high quality, vibrant colors, and soft fabrics. Customers appreciate its excellent service, commitment to sustainability, and unique style that helps them feel both stylish and comfortable.

Copy Examples

• •Life’s too short for boring clothes. Our new [Dress Name] is handmade on-demand with original, happy patterns designed to make you shine. Because we believe you should wear what makes you happy. #FiguraDEstilo #SustainableFashion #DressWhoYouAre
• •Your work is original. Your wardrobe should be too. Discover our collection of colorful, handmade apparel designed in sunny Portugal. Ethically made to help you express your authentic self. Shop now for free shipping. #CreativeClothing #BoldAndCreative
• •Hi [Customer Name], At Figura d'Estilo, we do things differently. Every piece, like our popular [Shirt Name], is handmade just for you when you order. This slow fashion approach means we avoid waste and ensure every detail is perfect. It's not just clothing—it's a commitment to sustainable, ethical, and joyful style. Thank you for making thoughtful purchasing decisions. [Shop Now Button]
• •Carry your creativity everywhere. Our Doodles Tote Bag is more than an accessory; it's a piece of fun, functional art. Designed with love in Portugal and made from high-quality, sustainable materials. #FiguraDEstilo #ArtisticVibes #ToteBag
• •Joyful, Bold, and Unapologetically You. Discover authentic, handmade clothing that celebrates color and creativity. Designed in Portugal, made for the world. #WearHappy