Brand Tone

Enthusiastic & Passionate, Collector-Focused & Community-Oriented, Innovative & Premium, Approachable & Engaging

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Fandom
• •Innovation
• •Community & Collectibility
• •Passion for Collecting

Best Practices

• •Embrace the "Fandom" Language: Use terminology that resonates with collectors and fans (e.g., "grail," "chase," "exclusive," "drop," "unlock," "power up"). Stay authentic to the passion of collecting.
• •Highlight Quality and Detail: Consistently mention the craftsmanship, "premium hard enamel," "character-perfect artwork," and the innovative design (like the patented backer).
• •Integrate the App Experience: Regularly refer to the FiGPiN app, serial numbers, rarity scores, and the digital collecting aspect. This is a core differentiator.
• •Foster Community and Excitement: Encourage sharing, use user-generated content, and build anticipation for new releases and events. Use enthusiastic and energetic language.
• •Be Visually Driven: Accompany copy with high-quality images and videos of the pins, showcasing their detail, how they can be displayed, and the characters they represent, mirroring their social media strategy.

Social Perception

Generally positive, seen as desirable collectibles with an engaged community. Collectors appreciate the high level of detail, quality, and the innovative display options.

Copy Examples

• •Headline: Beyond the Pin. Beyond the Display. This is FiGPiN. Body: Don't just collect. *Experience* your fandom. Our meticulously crafted enamel pins, with their unique serial numbers and patented display backers, are more than just collectibles – they're a statement. Unlock the story of your collection with the FiGPiN app. Collect Awesome.
• •Headline: The Ultimate Expression of Your Fandom. Body: From the screen to your shelf, FiGPiN brings your favorite characters to life with unparalleled detail and quality. Each hand-crafted pin is a testament to the worlds you love. Showcase your passion. Pin on. Stand out.
• •Headline: Rarity. Craftsmanship. Community. The FiGPiN Trifecta. Body: Join a revolution in collecting. Discover the thrill of the hunt, the pride of display, and the connection of a global community. With the FiGPiN app, every pin tells a story, and every collection has power. What will yours say?
• •Headline: New Drop Alert! [Character/Franchise] Joins the FiGPiN Universe! Body: Get ready, collectors! The wait is over. The iconic [Character Name] from [Franchise] is here, captured in stunning FiGPiN detail. Limited quantities available. Secure yours and power up your collection!
• •Headline: Your Collection. Your Story. Your FiGPiN Power. Body: Every FiGPiN you collect is uniquely yours, with an engraved serial number that unlocks its rarity and contributes to your FiGPiN Power in our app. Track, display, and share the journey. How powerful is your fandom?