Brand Tone

Playful and Enthusiastic, Parent-Centric and Reassuring, Confident and Quality-Focused, Modern and Aesthetically Aware, Supportive and Inspirational

Brand Values

• •Imagination and Creativity
• •Quality and Durability
• •Safety
• •Family-Oriented
• •Thoughtful Design
• •Made in the USA & Sustainability Focus

Best Practices

• •Speak Parent to Parent: Use relatable language that acknowledges the joys and challenges of parenting. Show empathy and understanding for their needs (e.g., safety, durability, ease of use).
• •Focus on the "Why" (Benefits over Features): While features like Velcro and certified foam are important, always tie them back to the benefit for the child (more stable builds, safer play) and the parent (peace of mind, less frustration).
• •Inject Enthusiasm and Playfulness: Use active verbs, positive adjectives, and a generally upbeat tone that reflects the joy and energy of childhood. Don't be afraid to use exclamation points where appropriate to convey excitement.
• •Maintain a Confident, Quality-Driven Voice: Clearly communicate the premium nature of the product and its advantages without being arrogant. Back up claims with specifics like certifications and materials.
• •Keep it Visually Congruent: Ensure the language used in copy aligns with the bright, clean, and inspiring visuals used in marketing materials. The words should enhance the feeling conveyed by the images and videos.

Social Perception

A Must-Have for Kids, High-Quality Investment, Superior Design & Functionality, Parent-Approved, Aesthetically Pleasing, Trustworthy Brand

Copy Examples

• •Headline: Unleash the Adventure! From Rocket Ships to Reading Nooks, Figgy is Where Imagination Takes Flight. Body: Built tough by parents who get it, for kids who dream big. Our super-strong Velcro and comfy, non-toxic foam mean endless (safe!) adventures are just a build away. Ready for liftoff?
• •Social Media Post: Forts that stay put? Yes, please! 🙌 Figgy's amazing Velcro connectors mean more building, less tumbling. Plus, our stylish, easy-clean covers keep things looking great, no matter how wild playtime gets. What will your little architects create today? #FiggyPlay #ImaginativePlay #ParentWin
• •Product Description Snippet: More than just a play couch, the Figgy is an investment in creativity. Crafted with premium, kid-safe materials right here in the USA, it’s designed to grow with your child, from their first wobbly steps to epic tween fortresses. Because awesome childhood memories are built to last.
• •Email Subject: Spills? Sticky fingers? Bring it on. Figgy makes cleanup a breeze. Body: We know life with kids is wonderfully messy. That’s why your Figgy comes with durable, machine-washable covers (and optional waterproof liners!). So you can say ‘yes’ to more fun, and ‘bye-bye’ to worry. Play on!
• •Ad Copy: Tired of screen-time battles? The Figgy is your secret weapon for hours of unplugged, creative fun. Watch them build, climb, lounge, and learn – all while developing crucial skills. It’s the playtime upgrade your whole family will love.