Brand Tone

passionate, supportive, and sophisticated

Brand Values

• •Championing Irish Artists
• •Quality and Craftsmanship
• •Accessibility
• •Curation
• •Community

Best Practices

• •Always Emphasize "Irish Contemporary Art": This is their niche and should be central to their messaging. Reinforce the connection to Ireland and the contemporary nature of the art.
• •Highlight the Artists: Tell their stories, showcase their processes (where possible), and emphasize how purchases support them directly. This aligns with the "supportive" and "passionate" aspects of the tone.
• •Use Evocative and Respectful Language: Describe the art with language that conveys its beauty, skill, and emotional impact. Maintain a sophisticated yet approachable vocabulary.
• •Maintain Visual Cohesion: Ensure that all visuals (product photography, social media images) are high-quality and reflect the standard of the art being sold. This reinforces the "sophisticated" and "quality" perception.
• •Engage with the Community: Respond to comments and questions in a friendly, helpful, and knowledgeable manner. Foster a sense of connection with art enthusiasts and potential buyers.

Social Perception

Fierce Nice is perceived as a reputable online gallery specializing in Irish contemporary art. Customers who have purchased from them seem to appreciate the quality of the artwork and the level of customer service. Within the Irish art community, they are likely seen as a supportive platform for artists to gain exposure and sell their work. The "Fierce Nice" name itself is memorable and suggests a blend of boldness (Fierce) and quality/appeal (Nice).

Copy Examples

• •Instagram Post: "✨Discover the soul of Ireland through the brushstrokes of its most exciting contemporary artists. 'Emerald Echoes' by [Artist Name] is now available exclusively at Fierce Nice. Bring home a piece of Irish heritage. #FierceNiceArt #IrishArt #ContemporaryArt #ArtCollector #HomeDecor"
• •Facebook Ad: "Looking for art that tells a story? Fierce Nice connects you with leading Irish contemporary artists and their stunning original works and limited edition prints. Support Irish talent and find the perfect piece to transform your space. Shop now and get 10% off your first order! [Link] #IrishArtists #FineArtPrints #OnlineGallery #AffordableArt #FierceNice"
• •Email Newsletter Subject: "New Collection Alert! Stunning Originals & Prints from Ireland's Brightest Artists ✨" Body Snippet: "At Fierce Nice, we're passionate about bringing the vibrant world of Irish contemporary art to your doorstep. Explore our newly curated collection, featuring breathtaking original pieces and exquisite fine art prints. Each purchase directly supports the talented artists behind the work. Discover your next obsession..."
• •Tweet: "Support Irish creativity! 🇮🇪🎨 Fierce Nice is your home for exceptional contemporary art from the Emerald Isle. Discover unique prints and originals. #Art #Ireland #ContemporaryArt #SupportArtists @fiercenice [Link]"
• •Website Homepage Banner: "Fierce Nice: Championing Contemporary Irish Art. Discover. Collect. Cherish."