Brand Tone

Educational & Informative, Passionate & Authentic, Trustworthy & Transparent, Empowering & Reassuring, Down-to-Earth & Natural, Slightly "Fierce" in its conviction

Brand Values

• •Natural & Purity
• •Ancestral Wisdom & Tradition
• •Handmade & Quality Craftsmanship
• •Sustainability & Eco-consciousness
• •Skin Health & Well-being
• •Transparency
• •Effectiveness

Best Practices

• •Embrace the "Why": Always circle back to Catherine Farrant's founding story and the brand's core mission – to provide truly natural, non-toxic skincare based on ancestral wisdom. This adds authenticity and passion.
• •Educate Gently, Not Aggressively: Share knowledge about the benefits of tallow and natural ingredients, and the drawbacks of synthetics, in an informative and empowering way, rather than a fear-mongering one.
• •Use Simple, Honest Language: Avoid overly complex scientific jargon or exaggerated marketing claims. Let the purity of the ingredients and the handmade quality speak for themselves. The tone should feel like a trusted friend sharing a wonderful discovery.
• •Highlight "Handmade" and "Natural" Consistently: These are key differentiators and resonate strongly with the target audience. Integrate these terms naturally into product descriptions, social media, and all communications.
• •Balance "Fierce" with "Gentle": The brand name suggests strength and conviction in its natural approach ("Fierce Nature"). The copy should reflect this confidence in nature's power, while always emphasizing the gentle, nourishing, and safe qualities of the products themselves, especially for sensitive skin.

Social Perception

Highly Trusted by Users, Authentic and Passionate Brand, Advocate for Natural Living, High-Quality, Gentle Products, Educational Resource

Copy Examples

• •Headline: Rediscover Your Skin's True Nature. Body: Tired of harsh chemicals and empty promises? At Fierce Nature, we believe in skincare as it once was – pure, potent, and profoundly nourishing. Our handmade tallow balms feed your skin the vitamins it craves. From the land, not a lab.
• •Social Media Post: Ancestral wisdom, modern glow. ✨ Our grandparents knew the power of tallow. We're bringing it back. Pure, grass-fed, and handmade in the UK to soothe, heal, and protect your precious skin. What's your Fierce Nature ritual? #TallowSkincare #NaturalBeauty #HandmadeWithLove
• •Product Description Snippet (for a new unscented balm): Fiercely protective, yet incredibly gentle. This is our Unscented Tallow Balm – a return to simple, effective skincare. Crafted with just [Number] pure, natural ingredients, including vitamin-rich organic tallow, it’s perfect for even the most sensitive skin. Nourish deeply, without the nonsense.
• •Email Subject: Tired of skincare that doesn't understand your skin? Body: We hear you. That's why Fierce Nature was born – from a real journey to find gentle, truly natural solutions. Our tallow-based skincare is handmade with love and respect for nature’s power. Feel the difference pure ingredients make.
• •Ad Copy: Give Your Skin the Fierce Love of Nature. Say goodbye to synthetic irritants and hello to deep, natural nourishment. Our organic tallow balms and soaps are handcrafted in the UK, bringing ancestral skincare secrets to your daily routine. Gentle enough for all, powerful enough to transform.