Brand Tone

Audacious & Confident, Empowering, Artistic & Creative, Stylish & Trend-Aware, Slightly Edgy & Modern

Brand Values

• •Self-Expression & Individuality
• •Authenticity
• •Quality & Craftsmanship
• •Made in Italy
• •Empowerment (specifically for women)

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience
• •Storytelling through Product
• •Consistency Across All Channels
• •Use Strong Verbs and Evocative Adjectives

Social Perception

Stylish and offering statement pieces. The handmade and Made in Italy aspects likely contribute to a perception of quality and exclusivity.

Copy Examples

• •Unleash your inner fire. Our new collection is forged for the audacious. Handcrafted in Italy, because your style speaks louder than words. Dare to be FIERCE. #FierceJewelry #MadeInItaly #NewCollection #StatementJewelry #BeBold
• •Tired of blending in? Fierce Jewelry is for the woman who writes her own rules. Express your unique spirit with contemporary jewels, handmade with passion in Italy. This isn't just jewelry, it's an attitude. Discover more. [Link to website] #FierceMaison #ItalianCraftsmanship #EmpoweredWomen #JewelryThatSpeaks
• •COMMAND THE ROOM. The 'Dynasty' necklace isn't for the faint of heart. Each link, meticulously handcrafted in Italy, forms a cascade of audacious style. It’s more than an accessory; it’s a declaration. Wear it and let them know you've arrived. Materials: [Specify]. Dimensions: [Specify].
• •How to elevate any look? Add a touch of FIERCE. ✨ Our pieces are designed to make you feel unstoppable. Which one is your vibe? Tell us below! 👇 #FierceJewelry #StyleHack #JewelryLover #HandmadeJewelry #TikTokFashion
• •Be Bold. Be Fierce. Be Unforgettable. (Your exclusive access to our sale starts now!)