Brand Tone

Empowering, supportive, and results-oriented, direct, yet caring and motivational. It blends scientific and medical terminology with relatable, encouraging messaging, opting for words that convey strength, control, and confidence.

Brand Values

• •Transformation and Empowerment
• •Science-Backed Solutions
• •Support and Community
• •Holistic Well-being

Best Practices

• •Lead with Empathy, Follow with Empowerment: Always acknowledge the struggles and frustrations of the customer's journey first. Then, shift the tone to one of strength, control, and possibility. Use phrases like "Ready to take back control?" or "Your strength is waiting."
• •Amplify Real Voices: Continue to make customer testimonials the hero of your marketing. Use direct quotes and focus on the emotional and physical transformations they describe. Their authentic stories are more powerful than any marketing claim.
• •Balance Science and Support: When discussing the medical aspects of the program, keep the language clear and benefit-oriented (e.g., "stabilize blood sugar" instead of overly technical jargon). Always pair it with the supportive elements of the brand coaching, community, and personalized care.
• •Use "Fierce" as an Action Word: Integrate the brand name into your copy to reinforce its meaning. Talk about "finding your fierce," a "fierce transformation," or "living fiercely." This turns the name into a core brand concept.
• •Maintain a Consistent Visual and Textual Tone: Ensure that the empowering, supportive, and clean aesthetic of your branding is consistent across all platforms. The images, colors, and fonts should feel as strong, confident, and encouraging as the words you use.

Social Perception

Largely positive, perceiving the brand as highly effective and trustworthy. Customers feel supported and guided, crediting the brand with tangible results and authenticity, often stating it's the "only thing that has worked."

Copy Examples

• •Find Your Fierce. It's not just about the number on the scale. It's about the energy to climb the mountain, the confidence to say "yes" to new adventures, and the strength to feel in control of your health. Our guided wellness programs are here to support you every step of the way. Ready to start your transformation? Click the link in our bio. #FierceHealth #WomenWellness #TransformationTuesday #HealthJourney
• •Real Women. Real Results. Life-Changing Health. Hear from Ashley, Jamie, and Krista how they finally broke through plateaus, reduced their anxiety, and found a new love for life. Fierce Health isn't another diet; it's a science-backed path to the healthiest version of you. Learn more and see if our program is the right fit. Get Started
• •Your Health Transformation Starts Here. Medically guided, community supported, and designed for women who are ready for real results. Stop the cycle and start your success story with Fierce Health.
• •Subject: Erin beat her plateau. You can too. Inside: Learn how our personalized coaching and holistic approach helps women like you overcome the hurdles that once felt impossible. Your fierce transformation is waiting.
• •More than weight loss. It's a return to you. Discover how balancing your body with a supportive, medically-proven program can unlock a new level of confidence and well-being. #FierceHealth #WomensHealth #Confident #HealthyLiving