Brand Tone

Local pride, supportive, resilient, community-focused, and business-oriented.

Brand Values

• •Local pride
• •Community support
• •Economic growth
• •Resilience
• •Innovation
• •Tradition

Best Practices

• •Emphasize local pride and the historical significance of Fiera di Monza e Brianza.
• •Highlight the economic benefits and support for local businesses.
• •Promote the sense of community and engagement fostered by events like Monza Power Run.
• •Showcase resilience and adaptability, referencing initiatives like the online shop during COVID-19.
• •Maintain a tone that is both informative and engaging, appealing to both businesses and the general public.

Social Perception

Fiera di Monza e Brianza is perceived as a historical, community-driven organization that supports local businesses and promotes economic growth within the Monza and Brianza region. The brand is associated with resilience, adaptability, and a strong sense of local pride.

Copy Examples

• •"Supporting Monza and Brianza: Explore 'Monza Power' merchandise and show your local pride! Every purchase helps support our community."
• •"Fiera di Monza e Brianza: Reviving the splendor of our historic fair, bringing businesses and communities together for a brighter future."
• •"Join the Monza Power Run! A fun, challenging event that supports local charities and promotes community spirit. Sign up today!"
• •"'Monza, Why Not?' Discover the business opportunities and economic potential of Monza and Brianza. Let's build a stronger local economy together."
• •"From PPE to a thriving online marketplace: Fiera di Monza e Brianza is committed to supporting local businesses through innovation and resilience."