Brand Tone

Passionate & Enthusiastic, Personal & Relatable, Eco-conscious & Responsible, Whimsical & Romantic, Customer-focused & Dedicated

Brand Values

• •Sustainability & Eco-consciousness
• •Local Sourcing & Seasonality
• •Quality & Freshness
• •Creativity & Artistry
• •Customer Satisfaction & Connection
• •Passion & Dedication

Best Practices

• •Embrace Storytelling: Share the journey, the "why" behind Field Trip Flowers, and the passion for farming and sustainable floristry. Jenny's personal connection is a strong asset.
• •Highlight "Farm-to-Vase" and Seasonality: Consistently emphasize the origin of the flowers (their own farm, local partners) and the beauty of what's currently in season. This reinforces values of freshness, localism, and sustainability.
• •Use Evocative and Sensory Language: Describe flowers with words that appeal to sight, touch, and even emotion (e.g., "whimsical," "lush," "dreamy," "vibrant," "delicate").
• •Maintain a Warm and Approachable Voice: Even when professional, keep the tone friendly, enthusiastic, and personal, reflecting Jenny's passion and dedication.
• •Showcase Customer Experiences (with permission): Share snippets of positive reviews or testimonials that echo the brand's values and the positive impact of their work. This provides social proof and reinforces the customer-focused approach.

Social Perception

Highly Regarded for Weddings, Creative & Talented, Sustainable & Eco-Friendly Choice, Responsive & Easy to Work With, Passionate & Genuine, Providers of Beautiful, High-Quality Flowers

Copy Examples

• •Headline: From Our Hudson Valley Farm, To Your Special Day. Body: Experience the magic of truly seasonal blooms, grown with love and arranged with artistry. At Field Trip Flowers, we bring your floral dreams to life, sustainably. Let's chat about your wedding vision! Tone: Romantic, Passionate, Eco-conscious
• •Headline: Picked This Morning, Yours Tonight. Body: There's nothing like the vibrant beauty of farm-fresh flowers. Our daily bouquets are a celebration of what's blooming right now in our fields. Order by 10 AM for same-day sunshine delivered to your door in [Local Area]. Tone: Fresh, Enthusiastic, Local
• •Headline: More Than Just Flowers, It's a Feeling. Body: We believe in the power of nature to inspire and delight. Join one of our workshops and get your hands dirty, or let us craft a whimsical arrangement that tells your unique story. Discover the joy of Field Trip Flowers. Tone: Whimsical, Personal, Engaging
• •Headline: Sustainable Beauty, Naturally Crafted. Body: Love flowers and the planet? So do we. Our commitment to eco-friendly floristry means every stem is thoughtfully sourced and arranged without harmful foams or plastics. Choose designs that are as kind as they are beautiful. Tone: Eco-conscious, Responsible, Elegant
• •Headline: Your Vision, Blooming Wildly. Body: Tell us your dream, and we’ll grow it. From intimate gatherings to grand celebrations, we pour our passion for local, seasonal flowers into every petal and leaf. Let’s create something unforgettable together. Tone: Creative, Passionate, Customer-focused