Brand Tone

Curated & Artisanal, Elevated & Sophisticated, Community-Oriented, Appreciative of Craft & Story, Authentic, Inspirational & Discoverable

Brand Values

• •Craftsmanship & Quality
• •Support for Independent Makers
• •Curation
• •Community
• •Good Design
• •Discovery
• •Authenticity & Storytelling

Best Practices

• •Emphasize the Maker: Always highlight the artisan, their story, skill, or inspiration whenever possible. Use phrases like "Crafted by," "Designed by," "From the studio of."
• •Use Evocative & Sensory Language: Describe the texture, material, process, and feeling of the products. Words like "hand-thrown," "hand-woven," "small-batch," "heritage," "tactile," "soulful" can convey the artisanal quality.
• •Maintain an Elevated yet Accessible Tone: The language should reflect the quality and sophistication of the goods but remain welcoming and inspiring, not exclusive or intimidating.
• •Focus on "Discovery" and "Curation": Position FIELD + SUPPLY as a place where customers can find unique, carefully selected items they won't see everywhere else. Use phrases like "Discover," "Curated selection," "Handpicked for you."
• •Foster a Sense of Community: Whether talking about the online store or the physical markets, use language that invites connection—between the customer and the maker, and with the broader FIELD + SUPPLY community. Highlight the experience and the gathering aspect of the markets.

Social Perception

FIELD + SUPPLY is generally perceived as a high-quality, well-curated market and online store that showcases talented artisans and unique goods. It's seen as a destination for discovering modern craftsmanship and a pleasant, inspiring event to attend. Customers and vendors alike appreciate the emphasis on quality, handcrafted items, and the supportive community atmosphere. The association with founder Brad Ford, an interior designer, lends credibility and a sophisticated design eye to the brand.

Copy Examples

• •Instagram Post (Image: Beautifully handcrafted ceramic vase): Discover the soul of craftsmanship. Each piece at FIELD + SUPPLY tells a story, meticulously shaped by hands that honor tradition and embrace modern design. Find unique treasures that bring artistry into your everyday. #FieldAndSupply #ModernCraftsmanship #ArtisanMade #HudsonValleyLiving #ShopSmall
• •Email Newsletter Subject: Unearthing Beauty: Meet Our Newest Makers. Hello [Customer Name], This season, we're thrilled to introduce you to a new cohort of incredible artisans joining the FIELD + SUPPLY family. From hand-thrown pottery that feels like home, to textiles woven with generations of skill, discover objects that inspire and endure. Explore their stories and their craft, online and at our upcoming Fall MRKT. [Link to New Arrivals / Meet the Makers Page]
• •Website Banner (Homepage): FIELD + SUPPLY: Where Modern Design Meets Timeless Craft. Shop our curated collection of artisan goods or experience the magic at our Hudson Valley markets.
• •Facebook Event Post (For an upcoming market): Join us for the FIELD + SUPPLY Spring MRKT! ✨ Experience a weekend of discovery, connecting with passionate makers and exploring a curated world of modern craftsmanship, design, and local fare. Hutton Brickyards, Kingston, NY. [Dates & Times]. Tag a friend you'd love to explore with! #FieldAndSupplyMRKT #HudsonValleyEvents #SupportMakers #ArtisanMarket #KingstonNY
• •Product Description (For a hand-carved wooden bowl): Crafted with intention by [Artisan Name], this [Wood Type] bowl is more than just a vessel; it's a testament to the beauty of natural materials and the enduring power of handcrafted design. Each curve and grain tells the story of its creation, bringing a touch of rustic elegance and soulful artistry to your table. Perfect for [use case] or as a standout decorative piece. Dimensions: [X] Materials: [Wood Type], [Finish if any]. Care: [Instructions].