Brand Tone

Caring, Supportive, and Professional

Brand Values

• •Quality & Durability
• •Empowerment & Freedom
• •Customer-Centricity
• •Accessibility

Best Practices

• •Lead with Empathy: Always start from the user's perspective. Address their challenges and fears directly (e.g., "worrying about slips," "missing out on family trips") before presenting the product as the solution.
• •Focus on Benefits, Not Just Features: Instead of saying "made of PVC," say "Built with rust-resistant materials to ensure safety and durability, even in wet environments." Connect every feature to a real-world benefit for the user (safety, freedom, comfort, peace of mind).
• •Use Reassuring and Supportive Language: Words like "secure," "reliable," "confident," "independent," and "easy" should be central to the brand's vocabulary. The tone should always be calming and empowering.
• •Showcase Customer Stories: Use testimonials and reviews in marketing materials. Phrases like "John bought this for his father..." are powerful because they reflect the actual customer base and build trust through social proof.
• •Maintain Professional Clarity: While the tone is caring, the writing must remain clear, professional, and easy to understand. Provide straightforward information on warranties, returns, and shipping to reinforce the brand's reliability and trustworthiness.

Social Perception

Fields Outdoor Supplies is perceived by its customers as a highly trustworthy and reliable company. The public perception is not that of a typical "outdoor" brand, but rather a specialized mobility solutions provider. Customers view the products as a valuable investment that significantly improves the quality of life for users. The brand is seen as a caring entity that stands behind its products with excellent service, making it a go-to choice for the niche market it serves.

Copy Examples

• •Don't let sand stop you. Your beach day is back. With our all-terrain beach wheelchair, the shore is accessible to everyone. The durable, lightweight frame and balloon tires glide over soft sand, so you can rejoin the family fun. Experience the freedom of the outdoors again.
• •Safety, Comfort, and Independence in Every Shower. Our deluxe rolling shower chair is designed with your security and comfort as the top priority. Featuring padded, easy-to-clean surfaces, secure locking casters, and drop arms for easy access, it helps restore confidence and dignity to daily routines.
• •Your Mobility, Your Freedom. We build high-quality mobility aids because we believe everyone deserves to enjoy life without limits.
• •Give Them the Gift of Confidence. Give Yourself Peace of Mind. When you care for a loved one, their safety is everything. Our shower chairs are trusted by thousands of families to provide a secure and comfortable bathing experience, reducing the risk of falls and making your job as a caregiver a little easier.
• •Built for a Perfect Run. Construct your training course with Fields Outdoor Supplies' durable metal keyhole tracks. Precision-engineered for stability and ease of use, our tracks and pinless jump cups provide the reliability you need to focus on what matters: the ride.