Brand Tone

Youthful, Modern, Audacious, Simple, Sincere, and Purpose-driven

Brand Values

• •Style & Modernity: Providing fashionable apparel that allows individuals to express their faith in a contemporary way.
• •Audacity & Courage: Encouraging believers to be bold in their faith.
• •Generosity & Social Responsibility: Demonstrated through their commitment to donating a portion of their sales to charitable organizations like SOS Calvaires and L'Oeuvre d'Orient.
• •Eco-responsibility: As highlighted in their past Ulule campaign, suggesting a value for sustainable and ethical production.
• •Faith: Creating Christian clothing to express one's faith.

Best Practices

• •Speak the Language of Your Audience: Use language, references, and a style that resonates with young, modern Christians (18-25 years).
• •Emphasize "Simplicity and Audacity": Let this motto guide the tone – the copy should be clear and straightforward (simplicity) yet confident and encouraging (audacity) in expressing faith.
• •Highlight Purpose and Generosity: Regularly remind the audience about the brand's commitment to charitable giving (e.g., SOS Calvaires).
• •Showcase Eco-Responsibility: When relevant, highlight the brand's commitment to sustainable and ethical production (OEKO-TEX® STANDARD 100 and FAIR WEAR).
• •Incorporate Customer Testimonials: Share positive customer feedback to build trust and social proof.

Social Perception

Positive & Supportive: Customers and followers generally perceive the brand positively, appreciating its mission to blend faith with fashion.

Copy Examples

• •Wear your faith with simplicity and audacity.
• •Express your beliefs in style with our new collection.
• •Each purchase helps support SOS Calvaires. Shop now and make a difference.
• •Discover eco-responsible fashion that reflects your values.
• •Join a community of believers who aren't afraid to show their faith.