Brand Tone

Sophisticated & Professional, Empowering & Supportive, Inspirational & Aspirational, Passionate & Creative, Community-Focused & Inclusive

Brand Values

• •Artistic Excellence & Integrity
• •Education & Development
• •Community & Connection
• •Opportunity & Visibility
• •Innovation & Forward-Thinking
• •Individuality & Unique Expression
• •Collaboration

Best Practices

• •Always Lead with Passion and Sophistication: Whether announcing an award or a new course, ensure the language reflects a deep appreciation for the art form and maintains a professional, elevated tone. Avoid overly casual slang while still being accessible.
• •Emphasize Empowerment and Opportunity: Frame communications to highlight how fidaworldwide helps artists achieve their goals, gain recognition, and advance their careers. Use words like "unlock," "elevate," "showcase," "transform."
• •Foster a Sense of Global Community: Regularly use inclusive language ("our global family," "join fellow artists," "we believe") to reinforce the supportive and collaborative nature of the Fida network.
• •Highlight Excellence and Innovation: Showcase the high caliber of work and thought leadership within the Fida community. Feature innovative techniques and success stories that inspire and set a benchmark for quality.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone of the copy aligns with the visual branding across all platforms (website, social media, emails). This creates a cohesive and recognizable brand experience, reinforcing fidaworldwide's status as a premier organization in fashion illustration.

Social Perception

Respected Authority, Valuable Resource, Supportive Community Hub, Bridge to Industry, High-Quality Offerings

Copy Examples

• •Headline: Elevate Your Art. Define the Future of Fashion Illustration. Body: Join a global community dedicated to artistic excellence and innovation. The Fida membership empowers you with exclusive resources, industry connections, and the platform to showcase your unique vision. Discover your potential with fidaworldwide.
• •Social Media Post (Instagram - with a stunning illustration): Unleash your creative signature. At fidaworldwide, we celebrate the power of individual expression in fashion illustration. What story will your art tell today? #FidaWorldwide #FashionIllustration #ArtisticVoice #CreativeCommunity #IllustrationExcellence
• •Course Promotion: From Passion to Profession. Our Fidarts courses, led by industry masters, are designed to refine your skills and build an industry-ready portfolio. It’s more than education; it’s your launchpad into the commercial world of fashion art. Enrol now and transform your talent into a career.
• •Award Announcement Snippet: Announcing the Fida Awards [Year] Honorees! We are immensely proud to present this year's most compelling new voices in fashion illustration. Their innovation, skill, and unique perspectives are shaping the visual landscape of fashion. Congratulations to all!
• •Email Subject Line: Connect, Create, Captivate: Your Journey with Fida Starts Here. Email Body Snippet: Dear [Artist Name], Imagine a place where your passion for fashion illustration is not just understood, but celebrated and nurtured. Fidaworldwide offers that and more – a vibrant community, unparalleled learning opportunities, and the chance to be seen by the industry's best.