Tono de Marca

friendly, family-oriented, and promotional

Valores de Marca

• •Customer-centricity
• •Tradition and Reliability
• •Family and Community
• •Convenience

Mejores Prácticas

• •Maintain a Friendly and Accessible Voice
• •Highlight Value Beyond Price
• •Incorporate Storytelling
• •Engage in Two-Way Conversation
• •Segment and Tailor Content

Percepción Social

Reliable and traditional supermarket chain, seen as a go-to for Bolivian families, enjoying customer loyalty. There's a perception that the brand could benefit from modernization in physical stores and marketing strategies, though e-commerce is a positive step.

Ejemplos de Copy

• •Fidalga: Where family moments begin. From shared breakfasts to special dinners, we have everything you need to create unforgettable memories with your loved ones. Find fresh ingredients and the best prices at Fidalga.
• •Your pantry, full of savings! This week, enjoy incredible discounts on your favorite products. Shop smart, save more, and live better with Fidalga.
• •The flavor of home, delivered to your door. Don't have time to go to the supermarket? No problem! Place your order online and receive the freshness and quality that only Fidalga can offer, right at your doorstep.
• •From our family to yours since 1975. For over 45 years, we've been a part of Bolivian homes. Thank you for trusting us to be your go-to supermarket. We continue to be committed to offering you the best.
• •Sunday brunch? We have what you need. Freshly baked bread, seasonal fruits, and everything you need for a perfect Sunday brunch. Visit our bakery and deli section and delight your family.