Brand Tone

Elegant, Aspirational, and Traditional

Brand Values

• •Celebration of Heritage
• •Quality and Craftsmanship
• •Accessibility
• •Customer-Centricity

Best Practices

• •Create a Tone of Voice Guide: Document key messaging pillars, approved terminology (e.g., use "elegant," "timeless," "heritage" instead of "trendy," "cute"), and a "words we avoid" list. This ensures anyone creating content aligns with the brand voice.
• •Segment by Platform, Not by Personality: While the format changes from a static Instagram photo to a dynamic TikTok video, the core brand personality should remain consistent. The tone can adapt to be more energetic on TikTok but should never lose its underlying elegance. The message is the same, but the delivery method changes.
• •Focus on "You" and "Your": Frame product benefits around the customer. Instead of "Our new collection is beautiful," write "Define your elegance with our new collection." This makes the aspirational tone feel more personal and inclusive.
• •Use Storytelling in Descriptions: Weave in details about the inspiration behind a collection or the craftsmanship of a particular item. This reinforces the values of heritage and quality, elevating the product beyond just a piece of clothing.
• •Maintain Visual and Textual Harmony: Ensure that the elegance of the photography is always matched by the sophistication of the language used in captions, headlines, and on the website. A disconnect between a high-end image and overly casual copy can dilute the brand's perceived value.

Social Perception

The public perception of FIDA is largely positive, with customers expressing satisfaction with product quality, noting that items match online descriptions. Engagement on social media is primarily for product inquiries, indicating a focus on showcasing products. Building distinct brand recognition is crucial due to similar names in the market.

Copy Examples

• •Embrace Tradition. Define Your Elegance. Introducing the 'Mehr' Collection. Each piece is a tribute to timeless Pakistani artistry, woven with threads of contemporary grace. Discover unstitched suits designed to tell your story. Tap the link in our bio to shop the collection. #FIDA #MehrCollection #PakistaniFashion #ElegantWear #Unstitched
• •The Finishing Touch of Brilliance. Discover our new collection of 92.5 silver and gold-plated jewelry. Hypoallergenic, timeless, and crafted to last. Enjoy free shipping on all orders.
• •Amara - 3 Piece Unstitched Cotton Satin Suit: Experience pure luxury with the Amara suit. This ensemble features a digitally printed pure cotton satin shirt with intricate embroidery on the neckline, paired with a blended voil cotton dupatta. The solid-dyed trousers complete this vision of classic elegance, offering you a canvas to create your perfect fit.
• •Effortless Elegance, Ready for You. Your search for the perfect outfit is over. FIDA's Luxury Pret collection offers exquisitely stitched ensembles for any occasion. Look timeless without the wait. Shop now and enjoy 20% off your first order!
• •A little peek at how our 'Chandni' collection comes to life! ✨ So much love in every detail. Which one is your favorite? Let us know! 👇 #FIDA #BTS #Fashion #Handcrafted #PakistaniStyle