Brand Tone

Professional & Expert, Supportive & Empathetic, Personalized & Tailored, Positive & Motivational, Approachable

Brand Values

• •Health & Wellbeing
• •Personalization
• •Scientific Basis & Expertise
• •Client Success & Support
• •Education & Empowerment
• •Authenticity

Best Practices

• •Always Lead with Expertise, Soften with Empathy: Start by establishing credibility with factual, science-backed information, but deliver it with an understanding and supportive tone that acknowledges the user's challenges and aspirations.
• •Prioritize "Personalized" in Your Messaging: Consistently remind the audience that your solutions are not generic. Use words like "your," "custom," "tailored," "individual," and "specific to you" frequently.
• •Show, Don't Just Tell, Support: Instead of just saying you're supportive, demonstrate it. Share client testimonials that highlight the support received, offer Q&A sessions, and use encouraging language in your calls to action and communications.
• •Maintain a Positive and Empowering Outlook: Focus on the benefits and positive outcomes of healthy eating and lifestyle changes. Frame challenges as opportunities for growth and empower users by providing them with knowledge and actionable steps.
• •Keep Language Clear, Accessible, but Professional: Avoid overly technical jargon where possible, or explain it clearly. The goal is to be understood by a broad audience while still maintaining an air of professional competence and authority from Dr. Annapaola Ghirotti. Ensure all health claims are accurate and responsibly presented.

Social Perception

Trusted Authority, Effective Service, Supportive Partner, High Quality & Professionalism, Inspiring

Copy Examples

• •Headline (Website/Ad): Your Journey to a Healthier You, Personalized by Science. Discover your custom nutrition plan with Dr. Annapaola Ghirotti.
• •Social Media Post (Instagram/Facebook): Tired of one-size-fits-all diets? 🤔 At Piano Alimentare, we believe in YOU. Dr. Annapaola, our expert nutritionist, crafts a plan that fits your life, your goals, and your tastes. Let's achieve your wellness dreams together! ✨ #PersonalizedNutrition #HealthyEating #ExpertGuidance #YourHealthJourney
• •Email Subject Line (Newsletter): Unlock Your Body's Potential: Expert Tips from Your Nutritionist
• •Blog Post Introduction: Navigating the world of nutrition can be overwhelming. That's why we're here to provide clear, scientifically-backed insights. Today, Dr. Annapaola Ghirotti breaks down [topic], helping you make informed choices for a vibrant life.
• •Testimonial Feature Caption: Real People, Real Results! 🎉 [Client Name] transformed their health with a personalized plan from Piano Alimentare. 'I never thought I could feel this good!' Ready for your own success story? We're here to support you every step of the way. #ClientSuccess #Motivation #NutritionExpert #HealthyHabits