Brand Tone

Supportive & Authoritative. The brand voice is encouraging, empathetic, and relatable, speaking the language of the student while positioning itself as a reliable solution. It conveys authority from the founder's academic success and positive student results, acting as a knowledgeable mentor.

Brand Values

• •Efficacy
• •Empathy
• •Generosity & Support
• •Quality
• •Community

Best Practices

• •Speak from Experience: Always frame communication from the perspective of someone who has "been there." Use "we know," "we understand," and share tips that reflect genuine experience with the BTS MCO program.
• •Prioritize Value Over Sales: In social media content, lead with helpful advice, tips, and encouragement. The sale should feel like a natural extension of the help you are offering, not the primary goal of every post.
• •Use the Language of Your Audience: Incorporate terms, acronyms (CEJM, MCO), and colloquialisms relevant to French students without being unprofessional. Keep the language clear, direct, and encouraging.
• •Showcase, Don't Just Tell: Leverage social proof relentlessly. Share testimonials, user-generated content (with permission), and success stories. Let the results of other students validate your brand's promise.
• •Maintain Visual Consistency: Ensure that the clean, organized, and supportive feel of the brand is reflected in all visuals. Use a consistent color palette, typography, and graphic style across the website, products, and social media to reinforce the brand's organized and high-quality nature.

Social Perception

FICHES BTS MCO is perceived as a trustworthy, legitimate, and extremely helpful resource. Customers view it as a "lifesaver" and a key tool for academic success, appreciating its authenticity as a project born from genuine experience, with a strong personal connection to the founder's story.

Copy Examples

• •Stop Drowning in Notes. Start Mastering Your Subjects. Feeling overwhelmed by your BTS MCO coursework? You're not alone. Our revision sheets distill complex topics into clear, concise summaries. Study smarter, not just harder. Link in bio to discover the difference. #BTSMCO #Revision #StudySuccess
• •Master CEJM, The Smart Way. From legal principles to economic analysis, our CEJM study sheets cover everything you need for the exam. Created by a top-scoring graduate, each sheet is designed for maximum retention and minimum stress. Get the grades you deserve. Add to cart.
• •Don't Panic. Prepare. Hi [Student Name], with exams on the horizon, we know the pressure is on. That 0027s why we created FICHES BTS MCO. To turn stress into confidence. Our students consistently tell us our sheets helped them save time and boost their grades. Are you ready to feel prepared? Shop the collection.
• •Quick Poll: What 0027s your toughest BTS MCO subject? (Poll Options: Management / CEJM / Marketing-Vente) Struggling with [Subject]? We 0027ve got you. Swipe up to see how our targeted study sheets can help you conquer it. #BTS #StudentLife #ExamPrep
• •Your Secret Weapon for the BTS MCO. Too much to study, too little time? Our revision sheets simplify everything. "I went from a 9 to a 15/20 thanks to these sheets!" - Léa P. Get Yours Today & Ace Your Exams! Shop Now. #FichesBTSMCO #Réussite