Brand Tone

Empowering, Informative, Community-Focused, Approachable, Value-Oriented

Brand Values

• •Authenticity & Natural Beauty: Promoting the acceptance and celebration of natural hair textures.
• •Expertise & Quality: Curating high-quality products specifically designed for textured hair and providing expert advice.
• •Discovery & Empowerment: Helping customers discover new products and brands, empowering them to care for their hair effectively.
• •Community & Support: Fostering a supportive community where individuals can share their hair care experiences and learn from each other.
• •Accessibility & Value: Making specialized hair care more accessible and providing good value through their subscription box and product offerings.

Best Practices

• •Develop a 'Voice Chart': Create a document outlining Fibrany's core tone characteristics (e.g., Empowering, Informative, Friendly) with 'do's and don'ts' for language, specific phrases to use or avoid, and examples of the tone in action. This serves as a guide for all content creators.
• •Prioritize 'You' Over 'We': Focus the copy on the customer, their needs, their aspirations, and how Fibrany can help them. Use 'you' and 'your' frequently to make the content feel personal and directly address the reader (e.g., 'Discover products that work for *your* unique texture' rather than 'We sell products for textured hair').
• •Incorporate Educational Snippets: Weave in helpful tips, quick facts about textured hair care, or explanations of ingredient benefits within promotional copy. This reinforces the brand's expertise and value beyond just selling products. (e.g., 'Our latest leave-in, rich in shea butter, helps seal in moisture crucial for type 4 coils!').
• •Use Inclusive and Empowering Language: Consistently use positive, affirming language that celebrates all-natural hair textures. Avoid terms that could imply some hair types are 'problematic' or 'difficult.' Focus on words like 'embrace,' 'celebrate,' 'unlock,' 'potential,' 'healthy,' and 'vibrant.'
• •Encourage Interaction and Community: Frame copy to invite engagement. Ask questions, solicit opinions, and encourage sharing of experiences. Use calls-to-action that go beyond just 'buy now,' such as 'Share your go-to styling tip!' or 'What are you hoping to find in your next Fibrany Box?'. This reinforces the community-focused value.

Social Perception

Fibrany is generally perceived as a beneficial and needed service for individuals with textured hair, particularly in the French market where it originated. Customers largely view the Fibrany Box as a great way to discover and try new, often full-sized, hair care products tailored to their needs. The brand is seen as an advocate for natural hair and an educator in the textured hair care space. There's an appreciation for the focus on providing products from various brands, including international ones. While mostly positive, some customers have raised concerns about customer service responsiveness, indicating an area for potential improvement. Influencers and unboxing videos play a significant role in shaping a positive perception and driving interest.

Copy Examples

• •Headline: Unlock Your Curls' True Potential. Body: Tired of trial and error? The Fibrany Box delivers expertly curated, full-sized textured hair essentials right to your door. Discover your new holy grails and embrace the hair you were born with! #FibranyLove #TexturedHairJoy
• •Headline: Your Hair Journey, Our Expertise. Body: From wash day wins to styling secrets, Fibrany is more than just products – we're your partners in curl care. Join our community and explore a world of tips, tutorials, and support. What's your biggest hair challenge right now? Share below! #FibranyCommunity #HairGoals
• •Headline: Finally! Products That *Get* Your Hair. Body: Say goodbye to one-size-fits-all hair care. Fibrany specializes in bringing you the best for wavy, curly, coily, and kinky textures. Experience the difference quality makes. Explore our latest arrivals! #NaturallyFibrany #HairCareSolutions
• •Headline: Big Hair Love, Big Savings! Body: Spoil your strands without breaking the bank! The Fibrany Box is packed with 5-7 full-sized treasures, giving you amazing value and endless good hair days. Ready for your monthly dose of hair happiness? Subscribe today! #FibranyBox #SmartHairCare
• •Headline: More Than a Box, It's a Movement. Body: At Fibrany, we believe every curl, coil, and wave tells a beautiful story. We're here to provide the care, knowledge, and community to help you tell yours, loud and proud. Discover products that celebrate you. #EmbraceYourTexture #FibranyValues