Brand Tone

Innovative, Professional & Confident, Eco-conscious & Responsible, Aspirational & Design-Oriented, Reliable & Supportive

Brand Values

• •Sustainability
• •Innovation
• •Quality & Durability
• •Aesthetics & Design
• •Low Maintenance
• •Performance

Best Practices

• •Lead with Sustainability and Innovation: Always weave in the eco-friendly aspects (recycled content, sustainable manufacturing) and the technological advancements of the composite material. This is a key differentiator.
• •Balance Aesthetics with Performance: Showcase the beauty and design versatility (natural wood look, modern appeal) alongside the practical benefits of durability, low maintenance, and strong warranties.
• •Use Confident and Professional Language: Reflect the brand's leadership and the quality of its products by using clear, assured, and informative language. Avoid overly casual or hype-filled claims; let the product's proven benefits and certifications speak.
• •Inspire with Possibility: Focus on how Fiberon Cladding enables architects and homeowners to achieve their design visions, creating beautiful, lasting, and responsible structures. Use evocative language when describing colors and textures inspired by nature.
• •Emphasize Long-Term Value: Highlight the peace of mind that comes from choosing a durable, low-maintenance product with a strong warranty, framing it as a wise and lasting investment rather than just a purchase.

Social Perception

Positive View on Sustainability, Valued for Aesthetics and Low Maintenance, Seen as a Quality, Durable Option, Considered Innovative, Good Customer Support (Generally), Premium but Justified Investment

Copy Examples

• •Headline: The Future of Facades is Here. And It's Beautifully Sustainable. Body: Introducing Fiberon Wildwood Composite Cladding. Achieve stunning, natural wood aesthetics without compromising the planet. Made from 94% recycled materials and engineered for decades of maintenance-free performance. Design a resilient, breathtaking exterior that tells a story of innovation and responsibility.
• •Headline: Wood's Warmth. Composite's Strength. Zero Worries. Body: Tired of the endless upkeep of traditional wood cladding? Fiberon Composite Cladding offers the rich beauty and texture you love, with unparalleled resistance to fading, cracking, and the elements. Spend less time maintaining and more time admiring your building's timeless appeal.
• •Headline: Elevate Your Design with Conscious Craftsmanship. Body: Fiberon Wildwood Cladding isn't just a building material; it's a statement. Choose from nature-inspired palettes to create striking, modern designs backed by a 50-year performance warranty and the peace of mind that comes from choosing an award-winning sustainable product.
• •Headline: Performance That Protects. Beauty That Inspires. Body: Engineered for high-performance rainscreen systems, Fiberon Composite Cladding provides superior moisture management and lasting durability. Its authentic wood look brings architectural visions to life, ensuring your project stands out for its ingenuity and enduring style.
• •Headline: The Smart Choice for a Stunning, Sustainable Build. Body: Why choose between beauty, durability, and sustainability? With Fiberon Composite Cladding, you get it all. Our innovative materials are easy to install, incredibly low-maintenance, and crafted to protect your investment and our environment for years to come.