Brand Tone

Professional & Expert, Sophisticated & Elegant, Client-Centric & Tailored, Innovative & Contemporary, Approachable & Informative

Brand Values

• •Client Satisfaction
• •Quality & Excellence
• •Innovation
• •Tradition & Context
• •Sustainability
• •Collaboration & Shared Vision
• •Beauty & Function

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of VIFRA's tone (e.g., sophisticated, client-centric, innovative, expert but approachable), including words we use and words we avoid. This ensures everyone creating content is aligned.
• •Prioritize Clarity and Elegance: Use clear, concise language that is easy to understand, yet sophisticated in its expression. Avoid overly technical jargon unless addressing a purely technical audience. Sentence structure and word choice should reflect the brand's elegance.
• •Always Emphasize the Client's Vision: Frame services and project descriptions around how VIFRA helps clients achieve their dream spaces. Use phrases like your vision, tailored to your lifestyle, reflecting your personality.
• •Showcase Expertise Through Storytelling, Not Just Statements: Instead of just saying we are experts, demonstrate it by explaining the thought process behind design choices (as seen in project descriptions), discussing the benefits of certain approaches (e.g., sustainability), or sharing insights on trends.
• •Maintain Visual and Textual Harmony: Ensure the copy on social media, website, and all marketing materials aligns with the high-quality, sophisticated visual aesthetic. The words should enhance the images and vice-versa, creating a cohesive and premium brand experience.

Social Perception

Emerging & Promising, Visually Driven & Aesthetically Pleasing, Professional & Competent

Copy Examples

• •VIFRA Architettura & Design: Crafting spaces where innovation meets timeless elegance. We listen, we design, we transform your vision into a living reality. Discover bespoke Italian design, tailored to you.
• •The art of simplicity. This project explores the harmony of light and texture, creating a serene environment that speaks to modern living. Every detail is considered, every space a reflection of personal style. What does your dream space feel like? #VifraDesign #InteriorArchitecture #ModernLiving #ItalianDesign
• •Reimagine your home with expert guidance. VIFRAONLINE brings our tailored architectural and interior design consultations directly to you, wherever you are. Let's discuss your project and unlock your space's potential. Book your online session today!
• •At VIFRA, we believe beautiful design and a conscious approach go hand-in-hand. Choosing sustainable materials isn't just a trend; it's a commitment to a better future and a healthier living environment. Join us as we explore innovative materials that are kind to the earth without compromising on style.
• •Inspiration for the heart of your home. Explore VIFRA's curated collection of modern Italian kitchen designs, where functionality, clean lines, and sophisticated materials come together to create spaces that are both beautiful and a joy to live in. #ItalianKitchens #ModernDesign #VifraInspiration