Brand Tone

Elegant, Joyful, Personal, Sustainable, Local

Brand Values

• •Timeless Elegance
• •Joy and Happiness
• •Craftsmanship & Quality
• •Personalization & Bespoke Solutions
• •Sustainability
• •Affordability (within luxury)
• •Customer Connection
• •Giving Back

Best Practices

• •Highlight Craftsmanship and Personalization: Regularly remind the audience of the bespoke nature of the furniture, the quality of materials, and the ability to tailor pieces to their specific needs and style.
• •Showcase Sustainability Sensibly: Mention ethically sourced materials and sustainable practices where relevant, appealing to the conscious consumer without it overshadowing the luxury aspect.
• •Emphasize the 'happy, joyous feeling' in all communications, connecting furniture with positive emotions.
• •Showcase the direct connection between clients and manufacturers, highlighting the elimination of traditional retail barriers.
• •Use visuals that reflect timeless elegance and bespoke designs, focusing on high-quality imagery and videography.

Social Perception

A local UAE brand providing access to high-quality, custom-made luxury furniture through sustainable and ethical practices. Known for its timeless elegance and bespoke designs that evoke a happy, joyous feeling.

Copy Examples

• •Fiam Home: Crafting bespoke luxury furniture that not only enhances your space but enriches your life, connecting you directly with the artisans who bring your vision to life.
• •Experience the joy of timeless elegance with Fiam Home. Custom-made furniture designed to reflect your unique style.
• •Ethically sourced materials, sustainable practices, and personalized designs – Fiam Home brings luxury with a conscience to your doorstep.
• •Transform your home with our curated collection of sofas, tables, and more. Each piece crafted with care and tailored to your vision.
• •Fiam Home: Where craftsmanship meets personalization, creating furniture that tells your story.