Brand Tone

Elegant & Aspirational, Sensory & Evocative, Direct & Informative, Polished & Curated

Brand Values

• •Quality & Exclusivity
• •Elegance & Sophistication
• •Sensory Experience
• •Aspiration & Allure

Best Practices

• •Develop a Core Messaging Guide: Create a document outlining key brand vocabulary (e.g., "elegance," "essence," "allure," "Parisian," "exquisite," "timeless"), phrases to use, and phrases to avoid. This ensures anyone writing copy understands the brand's voice.
• •Emphasize "Parisian Elegance" Subtly and Genuinely: While "Paris" is a key part of the brand, avoid overusing the word to the point of cliché. Instead, evoke the *feeling* and *style* of Paris through descriptive language, imagery, and storytelling that aligns with sophistication and refinement.
• •Focus on Sensory Language: Perfume is an deeply sensory product. Use evocative words that appeal to the sense of smell, but also to touch (e.g., "velvet"), sight (e.g., "luminous"), and emotion (e.g., "captivating," "confident," "romantic").
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the visual aesthetics. If the imagery is minimalist and luxurious, the copy should be refined and uncluttered, not overly casual or loud. Consistency across all touchpoints (social media, website, packaging) is key.
• •Tell a Story (Even a Small One): Connect fragrances to moments, feelings, or the aspirational Parisian lifestyle. Even short captions can hint at a narrative, making the brand more engaging and memorable than just listing ingredients. For example, instead of "Notes of rose and sandalwood," try "Imagine a stroll through a hidden Parisian garden at dusk, the air alive with the scent of blooming roses and warm sandalwood."

Social Perception

A purveyor of fine, luxurious Parisian fragrances. A niche or boutique brand offering something distinct. Elegant, chic, and desirable. A brand that captures the romantic and sophisticated spirit of Paris.

Copy Examples

• •Unveil your essence. Leli'eau Paris presents [Perfume Name], a symphony of [mention 1-2 key notes, e.g., night-blooming jasmine and rich amber] that whispers Parisian nights. Discover the allure. #LelíeauParis #ParisianEssence #LuxuryFragrance
• •More than a scent, it's an experience. Leli'eau Paris fragrances are crafted to evoke the timeless elegance of Paris, empowering you with an aura of sophistication. Which Leli'eau will tell your story? Shop the collection via link in bio. #ScentOfParis #EauDeParfum #TimelessElegance
• •Immerse yourself in the heart of Parisian chic with [Perfume Name]. This exquisite Eau de Parfum blends [key note 1], [key note 2], and a hint of [key note 3] to create a captivating and enduring signature. It’s not just a fragrance; it's an invisible garment of pure elegance.
• •An Invitation to Parisian Elegance | Discover the New Leli'eau Collection
• •(Image: Beautiful shot of perfume bottle with a Parisian backdrop) Text: What does Parisian elegance smell like to you? ✨ Explore our interpretation. #LelíeauDeParis #FragranceJourney