Brand Tone

Promotional, Value-Oriented, Accessible, Customer-Focused

Brand Values

• •Variety and Novelty: Offering a diverse range of imported products, including electronics and practical household items.
• •Affordability/Value for Money: Emphasizing promotions, discounts, and free shipping.
• •Customer Satisfaction: Showcasing positive testimonials regarding products, service, and shipping.
• •Trustworthiness (aspired): Using secure payment methods like Mercado Pago and highlighting customer support.

Best Practices

• •Incorporate Social Proof and Urgency (Authentically): Use customer testimonials, review snippets, and limited-time offers or stock notifications naturally within the copy to encourage purchases, reflecting the positive feedback seen on the site.
• •Consistently remind customers of key benefits like 'Frete Grátis' (Free Shipping) as this is a strong selling point for the brand.
• •Highlight discounts and promotions prominently, using persuasive language to convey the value proposition.
• •Emphasize the accessibility and responsiveness of customer support to build trust and reassure potential buyers.
• •Use clear and concise language, avoiding technical jargon, to ensure that the copy is easily understood by a wide audience.

Social Perception

Customers who leave reviews on the website seem to have a positive perception, praising the products, service, and delivery speed.

Copy Examples

• •Economize X% em [Nome do Produto]! Frete Grátis para todo o Brasil.
• •Atendimento ao Cliente Rápido e Eficaz. Fale conosco por telefone ou e-mail!
• •Veja o que nossos clientes estão dizendo: 'Produto de ótima qualidade e entrega super rápida!'
• •Satisfação garantida ou seu dinheiro de volta!
• •Adicione ao carrinho agora e aproveite nossas promoções exclusivas!