Brand Tone

Elegant & Luxurious, Benefit-Oriented & Caring, Informative & Assuring, Calm & Soothing

Brand Values

• •Quality
• •Comfort & Well-being
• •Everyday Luxury/Accessible Elegance
• •Gentleness & Care
• •Simplicity & Purity

Best Practices

• •Develop a Brand Style Guide
• •Focus on "You" and Benefits, with an Elegant Touch
• •Use Evocative and Sensory Language
• •Maintain an Educated and Assuring Stance
• •Review and Refine Regularly

Social Perception

Positive (among customers), Niche & Undiscovered (by the broader public), Product-Focused

Copy Examples

• •Indulge in the nightly caress of pure Mulberry silk. Our Grade 6A silk pillowcase is more than just a luxurious touch—it's a beauty secret, working gently through the night to reduce hair friction and retain your skin's natural moisture. Wake up refreshed, with a radiant glow and smoother, tangle-free hair.
• •Elevate your sleep sanctuary. ✨ Discover the gentle power of Silk Dimension. Our 100% Mulberry silk pillowcases and sleep masks are designed for your ultimate comfort and well-being. Experience the difference pure silk makes. #SilkDimension #LuxurySleep #Skincare #Haircare #SelfCare
• •Unlock a More Restful Night & Radiant Morning with Silk Dimension.
• •Silk Dimension: Experience the Gentle Embrace of Pure Silk. For Healthier Hair, Smoother Skin, and Deeper Sleep.
• •At Silk Dimension, we believe that true luxury lies in the simple, daily rituals that nurture your well-being. We are dedicated to providing the finest quality Mulberry silk essentials, designed to bring unparalleled comfort, care, and a touch of elegance to your everyday life. Sleep beautifully, live gracefully.