Brand Tone

Established & Trustworthy, Quality-Oriented, Fashion-Conscious & Stylish, Customer-Focused, Primarily Italian/Local

Brand Values

• •Heritage & Experience
• •Quality
• •Style & Fashion
• •Passion
• •Customer Service

Best Practices

• •Embrace Heritage: Consistently weave the 'since 1945/1959' and 'over 70 years of passion' narrative into communications where appropriate. This builds trust and differentiates the brand.
• •Spotlight Quality & Curation: Use language that emphasizes the careful selection of brands and the quality of materials/craftsmanship (e.g., 'handpicked,' 'finest leather,' 'expertly crafted'). Refer to offering the 'best brands.'
• •Maintain a Stylish & Sophisticated Visual Language: Ensure product photography and social media visuals are high-quality, aesthetically pleasing, and reflect a sense of style that aligns with the brands offered.
• •Use Clear, Confident, and Slightly Formal Language (but Accessible): The tone should be professional and knowledgeable, reflecting expertise, but still welcoming and easy for Italian-speaking customers to understand. Avoid overly casual slang.
• •Ensure Consistency Across All Channels: Whether it's the website copy, Instagram captions, email newsletters, or customer service interactions, the core messages of heritage, quality, and style should be evident and consistently applied.

Social Perception

The brand is perceived as a long-standing footwear retailer, known for quality and a wide selection of established Italian and international brands. The history of the business, potentially rooted in a family venture started by Nadia Perticarà, adds a layer of authenticity and dedication. Online, the perception is shaped by its e-commerce presence (perticara.com) and its Instagram profile, which project a modern retail image while leveraging its historical strengths. Customers likely see Perticara as a reliable source for a variety of shoe styles and reputable brands.

Copy Examples

• •Headline for New Collection: Step into Style: Discover the Season's Finest Footwear, Curated with 70 Years of Passion.
• •Instagram Caption for a Product: Elegance in every detail. Our [Brand Name] shoes blend timeless Italian craftsmanship with contemporary design. Experience the Perticara standard of quality. #ItalianShoes #QualityFootwear #StyleSince1959
• •About Us Snippet: For over 70 years, Perticara has been synonymous with quality footwear and enduring style. We meticulously select the best brands, bringing passion and expertise to every pair we offer. Trust in our heritage, walk with confidence.
• •Promotional Email Subject: A Tradition of Style: Special Offer on Our Handpicked Collections.
• •Website Banner for Men's Shoes: Crafted for Him, Endorsed by Decades. Explore Our Premier Men's Collection – Where Quality Meets Timeless Style.