Brand Tone

Playful & Fun, Enthusiastic & Passionate, Friendly & Approachable, Nostalgic, Celebratory

Brand Values

• •Joy & Happiness
• •Variety & Choice
• •Quality
• •Customer Satisfaction
• •Celebration & Connection
• •Indulgence

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., playful, enthusiastic, friendly) with examples of "do's and don'ts." This ensures everyone creating content is aligned.
• •Use Emotive and Sensory Language: Incorporate words that evoke fun, joy, taste, and nostalgia (e.g., "bursting with flavor," "delightfully chewy," "childhood favorite," "vibrant," "mouth-watering").
• •Incorporate Playfulness and Humor (Appropriately): Use lighthearted jokes, puns (candy-related, if they fit), and emojis to keep the tone engaging and fun, especially on social media.
• •Focus on the "Why": Don't just describe the product; highlight the experience and emotion it brings – the joy of sharing, the fun of a party, the delight of a nostalgic treat.
• •Be Audience-Aware: While maintaining a core tone, slightly adapt the language and references for different platforms and audiences (e.g., TikTok's fast-paced, trendy style vs. Pinterest's inspirational focus), but ensure the underlying playful and enthusiastic spirit remains consistent.

Social Perception

The Go-To Place for Sweets, Fun & Vibrant, Great for Gifts & Parties, Nostalgia Trigger, Reliable (with typical e-commerce caveats)

Copy Examples

• •🌈 Taste the RAINBOW! 🌈 Our brand new Sour Swirl Stix are here to zap your tastebuds into another dimension of deliciousness! Grab a bag (or three, we won't judge 😉) and get ready for a flavor party in your mouth! Link in bio to get your sour on! #FunFreshAU #NewLollies #SourCandy #SweetTreats #CandyLover
• •🎃 Spooky Sweets Alert! 👻 Don't get tricked this Halloween, treat yourself and your little monsters to our ghoulishly good candy collection! From creepy crawly gummies to pumpkin-spiced choccies, we’ve got everything you need for a frightfully fun celebration. Shop now before they vanish! #HalloweenCandy #FunworksLollies #TrickOrTreat #SpookySeason #LimitedStock
• •🎉 Sweeten Their Day! 🎉 Looking for the perfect gift? Nothing says 'You're Awesome!' like a custom box overflowing with their favorite treats. Build your dream lolly box today and send a smile! #GiftIdeas #PersonalisedGifts #LollyBox #FunFreshGifting #SpreadJoy
• •Packing up pure happiness, one lolly at a time! 🍭✨ Watch us build this epic candy mountain for a lucky customer! What’s YOUR dream lolly order? Let us know in the comments! 👇 #CandyStore #PackingOrders #ASMR #SweetDreams #FunFreshAU #LollyHeaven
• •🍬 Weekend Plans? Make Them SWEETER! 🍬 Exclusive treats & deals inside!