Brand Tone

Aspirational, trendy, and value-conscious. They aim to be empowering and accessible. Their communication on social media and through their influencer program suggests a youthful and engaging tone.

Brand Values

• •Fashion Accessibility & Affordability: Offering the latest styles at budget-friendly prices is a core message.
• •Customer-centricity: Valuing the opinions of women and aiming to foster strong connections with fashion enthusiasts.
• •Empowerment & Body Positivity: Encouraging women to embrace their individual beauty and reject 'Body Shame,' though this is juxtaposed with a 'Super Slim' aesthetic orientation mentioned on their site.
• •Style & Aesthetics: Commitment to distinctive fashion products and promoting joyful lifestyles.
• •Global Reach & Constant Novelty: Extending influence globally and introducing a large number of new products weekly.

Best Practices

• •Define and Document Your Tone: Clearly articulate the desired brand voice (e.g., youthful, empowering, sophisticated, witty) and create internal guidelines with examples. This ensures everyone writing for the brand is aligned.
• •Know Your Audience: Understand who you're talking to. Tailor the language, references, and level of formality to resonate with your target demographic. Doublju targets fashion enthusiasts looking for trendy, affordable clothing.
• •Prioritize Clarity and Accessibility: While being trendy, ensure the language is easy to understand and relatable. Avoid overly complex jargon. The goal is to make fashion 'easily accessible and thrilling.'
• •Maintain Consistency Across All Channels: Whether it's a website banner, social media post, email newsletter, or customer service interaction, the tone should feel recognizably 'Doublju.'
• •Listen and Adapt (Slightly): While maintaining a core tone, pay attention to how your audience responds on different platforms (e.g., Instagram comments, Facebook reviews). You might slightly adjust the expression of your tone to fit the context of the platform and conversation, without losing the brand's core personality.

Social Perception

The perception of Doublju is somewhat polarized. Many customers appreciate the stylish designs, a wide variety of clothing, and the perceived value for money. The brand is seen as offering trendy and comfortable pieces. Concerns exist regarding product quality consistency, sizing issues (running small or inconsistencies), and the effectiveness of customer service, particularly with returns. Older comments suggest skepticism due to low prices and the presentation of clothing. Some users have had very negative experiences, labeling the company a scam. The brand's 'Super Slim' aesthetic orientation could also be perceived negatively by some, despite their stated aim to fight 'Body Shame.'

Copy Examples

• •Unlock your dream wardrobe without breaking the bank. ✨ Discover 1000+ new styles dropping weekly at Doublju - Your runway starts here.
• •Feel confident, look fabulous. Our latest collection is designed to celebrate YOUR unique beauty. #DoubljuStyle #BodyLove
• •From boardroom chic to weekend vibes, Doublju has the perfect look for every you. Affordable fashion, delivered fast. 🛍️
• •Why choose between style and savings? At Doublju, you get both! 😉 Explore trendsetting pieces that make heads turn (and wallets happy).
• •Join the #DoubljuBabe community! We're all about making fashion fun, accessible, and empowering. What's your Doublju look today?