Brand Tone

Authentic, Passionate, Proud, Heritage-Focused, Quality-Driven, Artisanal, Sustainable, Ethical, Warm, Inviting, Educational

Brand Values

• •Quality
• •Tradition & Family
• •Origin Pride
• •Sustainability
• •Direct Trade & Fairness
• •Authenticity
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Café Todevilla's tone (authentic, proud, quality-driven, warm, educational) with examples of "do's and don'ts" for all team members creating content.
• •Storytelling is Key: Consistently weave the narrative of family, origin (Villa Rica), sustainability, and passion into all communications. Use evocative language that transports the audience to Peru.
• •Visual Consistency: Ensure that all imagery and videography align with the brand's values of quality, authenticity, and natural beauty. Showcase the farm, the people, and the coffee in an appealing and genuine way.
• •Educate and Engage: Share knowledge about coffee—from farming practices in Villa Rica to brewing tips—to reinforce expertise and passion. Respond to comments and messages with the same warmth and authenticity projected in posts.
• •Emphasize Core Values in All Touchpoints: Whether it's a product description, a social media update, or customer service interaction, ensure that the underlying values of quality, tradition, sustainability, and direct trade are implicitly or explicitly present.

Social Perception

A provider of high-quality, specialty coffee. A brand with a genuine story and connection to its roots. An ethical and environmentally conscious company. Passionate and knowledgeable about coffee.

Copy Examples

• •Café Todevilla: Taste the Legacy of Villa Rica in Every Cup. From our family farm in the heart of Peru's cherished coffee lands, we bring you more than just coffee – we share a generation's passion, sustainably grown and directly traded for an authentic experience. Discover the spirit of Villa Rica.
• •This is where it all begins. Nestled in the Oxapampa-Ashaninka-Yanesha Biosphere Reserve, our Villa Rica farm is where heritage meets sustainable innovation. Every bean of Café Todevilla tells a story of dedication. #CafeTodevilla #PeruvianCoffee #SingleOrigin #FamilyTradition #SustainableFarming
• •Café Todevilla - Ancestral Roast (Medium) Experience the soul of Villa Rica with our Ancestral Roast. These 100% Arabica beans are hand-picked from our high-altitude, family-run estate. Expect notes of [mention specific tasting notes like 'chocolate, citrus, and a hint of honey'], a smooth body, and the pure taste of coffee grown with respect for tradition and nature. It's not just coffee, it's our heritage, shared.
• •From Our Farm to Your Mug: The True Cost of Quality Coffee. At Café Todevilla, "direct trade" isn't a buzzword; it's our promise. By working directly with our family and local farmers in Villa Rica, we ensure exceptional quality for you and fair, sustainable livelihoods for our community. Learn more about our journey and the true essence of Peruvian specialty coffee.
• •Café Todevilla was born from a dream nurtured across generations – a dream to share the exceptional coffee of Villa Rica, Peru, with the world. We believe in the power of the bean to connect us to the land, to our history, and to each other. Our commitment is to quality, sustainability, and the authentic taste of our cherished home.