Brand Tone

Professional, Expert, Reliable, Trustworthy, Customer-Focused, Approachable, Passionate Artisan

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Experience and Expertise
• •Durability and Longevity
• •Integrity and Transparency
• •Eco-Friendliness/Sustainability

Best Practices

• •Emphasize Expertise and Experience: Consistently mention the years in business (since 2002) and the specialized skills of the team in all communications (website, social media, ads). This reinforces reliability.
• •Showcase Craftsmanship with High-Quality Visuals: Use before-and-after photos and videos of completed projects to visually demonstrate the quality and transformative power of your services. This aligns with the artisan aspect.
• •Maintain a Helpful and Informative Voice: Continue creating blog content and social media posts that offer genuine advice on floor care, renovation, and material choices. This positions the brand as a knowledgeable and trustworthy resource.
• •Highlight Customer Satisfaction and Trust Signals: Feature positive customer testimonials prominently. Reiterate guarantees, the pay when satisfied policy, and the family-owned nature of the business to build and maintain trust.
• •Ensure Clarity and Professionalism in All Text: Whether it's a service description, a social media update, or an email response, use clear, professional language (in both English and French, given the service area). Avoid overly casual slang while remaining approachable and customer-focused.

Social Perception

The perception appears to be positive. Customers value the quality of work, professionalism, and service. The brand is likely perceived as a specialized, local expert in floor refinishing and installation within the Montreal area. The emphasis on being a family business likely adds a layer of trust and personal commitment in the eyes of customers.

Copy Examples

• •Headline: Rediscover the Soul of Your Home. Expert Floor Sanding Since 2002. Body: For over 20 years, Plancher Deluxe has passionately restored the beauty of Montreal homes. Our meticulous sanding process and quality craftsmanship bring old floors back to life. Trust our family's expertise for a flawless finish you'll love for years to come. Get your free quote today!
• •Headline: Your Vision, Our Craftsmanship. Custom Floor Installation & Finishing. Body: At Plancher Deluxe, we're more than just flooring experts; we're artisans dedicated to perfecting your space. From selecting the ideal wood to the final touches, we ensure every detail reflects your style and our commitment to quality. Experience the Deluxe difference.
• •Headline: The Beauty Beneath: Unveil It with Our Dust-Free Sanding. Body: Worried about the mess? Plancher Deluxe uses advanced, dust-minimizing sanding technology to transform your floors efficiently and cleanly. We combine modern techniques with timeless craftsmanship for a stunning, durable result. Breathe easy and love your floors again.
• •Headline: Invest in Lasting Beauty. Quality Flooring Services with a Guarantee. Body: Your floors are a vital part of your home. Plancher Deluxe offers expert installation, repair, and refinishing services backed by over two decades of experience and a commitment to your satisfaction. We use eco-friendly products and ensure transparent, competitive pricing. Pay only when you're delighted!
• •Headline: From Worn Out to Wow! Transform Your Floors with Montreal's Trusted Artisans. Body: Plancher Deluxe – a family business built on passion and precision. We specialize in bringing life back to tired wood floors through expert sanding, staining, and varnishing. See the dramatic difference true craftsmanship can make. Contact us for a personalized consultation.