Brand Tone

Elegant & Luxurious, Artistic & Cultural (Potentially)

Brand Values

• •Luxury
• •Artistic Expression
• •Cultural Integration
• •Elegance
• •Quality

Best Practices

• •Consistency Across All Channels: Ensure the tone is uniformly applied across the website, product descriptions, social media posts, email marketing, customer service interactions, and even packaging.
• •Storytelling with Emotion: Connect with customers on an emotional level by weaving in the sensory experience of silk, the feeling of indulgence, and the benefits of self-care, rather than just listing features.
• •Share content that makes the audience feel understood and catered to.
• •Maintain high-quality in all product descriptions to maintain luxury perception.
• •Ensure that the language used evokes elegance and sophistication.

Social Perception

High-quality, luxurious, artistic, beneficial for hair and skin, elegant.

Copy Examples

• •"Indulge in the caress of Qilisheng silk, where artistry meets luxury."
• •"Experience the harmonious blend of art and culture woven into every thread of our exquisite silk scarves."
• •"Elevate your everyday with the timeless elegance of Qilisheng, a touch of wearable art."
• •"Discover the secret to radiant skin and lustrous hair with the natural benefits of Qilisheng silk."
• •"Wrap yourself in the embrace of pure silk luxury, a testament to refined taste and artistic expression."