Brand Tone

warm, personal, sentimental, and creative.

Brand Values

• •Sentimentality & Emotional Connection: Helping people capture and cherish significant life moments and relationships.
• •Personalization & Uniqueness: Offering products that are tailored to individual stories and memories, making each item special.
• •Creativity & Craftsmanship: Valuing the creative process and the quality of handmade or thoughtfully designed items.
• •Preservation of Memories: Providing tangible ways for memories to endure.
• •Joy & Celebration: Focusing on the positive emotions associated with remembering and gifting.

Best Practices

• •Use Warm and Empathetic Language: Always write from a place of understanding the emotional value of memories. Use words that evoke feelings of warmth, nostalgia, love, and joy. (e.g., "cherish," "treasure," "heartfelt," "unforgettable").
• •Focus on Storytelling: Frame products not just by their features, but by the stories they help tell or the memories they preserve. Encourage customers to see the narrative potential in each item.
• •Emphasize Personalization and Uniqueness: Highlight how each product can be tailored to reflect an individual's specific memory or relationship. Use phrases like "uniquely yours," "crafted for you," "tell your story."
• •Maintain an Approachable and Friendly Voice: Avoid overly formal or corporate language. Use contractions, ask questions, and engage with the audience as if you're having a friendly conversation. Emojis can be used appropriately on social media to enhance this.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media, email marketing, and any other customer communication is uniform. This builds brand recognition and trust. Create a simple brand voice guide with key phrases and a "do's and don'ts" list for anyone writing copy.

Social Perception

Customers are drawn to brands like Creatieve Herinneringen because they offer more than just a product; they offer a way to materialize and hold onto precious memories. Such brands are often seen as thoughtful, caring, and providing meaningful gift options. The emphasis on "handmade" and "personalized" contributes to a perception of higher value and personal touch compared to mass-produced items.

Copy Examples

• •Keep your most cherished moments close to your heart. Our 'Eternal Spark' necklace is more than just jewelry; it's a handcrafted reminder of the love, laughter, and unforgettable memories you hold dear. Personalize it with a name, date, or a symbol that tells your unique story. Because every memory deserves to shine forever.
• •Coffee just tastes better with a side of sweet memories! ☕✨ Imagine starting your day with a smile, sipping from a mug that holds your favorite faces or a moment you never want to forget. Our personalized photo mugs are all about making those everyday moments extra special. What memory would you put on yours? #CreatieveHerinneringen #PersonalizedGifts #MorningJoy #CherishEveryMoment #HandmadeWithLove
• •Capture Today. Cherish Always. ✨ Discover unique, handcrafted gifts and creative keepsakes that turn your precious memories into lasting treasures. From personalized jewelry to fun family bingo games, let's make every moment unforgettable.
• •💌 A Little Box of Big Memories: Personalized Gifts Inside!
• •Unleash your creativity and craft beautiful memories! Join our [Workshop Name] workshop and learn to make your own [Product Type], a unique keepsake you’ll treasure. No experience needed, just a desire to create and connect. Let's make something beautiful together! #CreativeWorkshops #DIYMemories #HandmadeHappiness #CreatieveHerinneringen