Brand Tone

Warm, joyful, and compassionate, with a focus on the emotional connection between pets and their owners.

Brand Values

• •Joy and Happiness
• •Giving Back/Charity
• •Quality and Comfort
• •Self-Expression and Personalization
• •Love for Pets

Best Practices

• •Use Warm and Inclusive Language: Employ words like 'joy,' 'love,' 'cuddle,' 'happy,' 'friend,' and 'family'.
• •Highlight the 'Feel-Good' Factor of Giving Back: Frame the charitable aspect in a way that empowers the customer, showing how their purchase makes a positive impact on animal welfare.
• •Emphasize comfort and quality in product descriptions, appealing to pet owners' desire to provide the best for their companions.
• •Incorporate pet-related puns and lighthearted humor where appropriate to enhance the joyful tone.
• •Encourage user-generated content (photos, reviews) to build community and showcase the emotional connection with pets.

Social Perception

A brand that celebrates the love and bond between people and their pets, known for its high-quality products, charitable contributions, and commitment to animal welfare. Perceived as joyful, trustworthy, and community-oriented.

Copy Examples

• •Embrace Comfort and Love with our new line of pet-themed apparel!
• •Touching 'Dog Leaves Pawprint' design – a perfect way to honor your furry friend.
• •Every purchase helps support animals in need!
• •Show off your love for your best friend with our personalized mugs!
• •Cuddle up with your pet in our softest hoodies!