Brand Tone

Playful, Trendy, Approachable, and Confident

Brand Values

• •Self-Expression
• •Quality and Protection
• •Customer Satisfaction
• •Innovation and Trend-Awareness
• •Community Engagement

Best Practices

• •Embrace Playful Language: Use emojis, slang (appropriately), and a conversational style. Don't be afraid to inject humor and personality. Think "seriously fun."
• •Highlight Self-Expression and Trends: Frame products as tools for personal style and staying current. Use phrases that empower individuality (e.g., "show your unique style," "make it yours").
• •Stay Confident and Bold: Use strong, active verbs and make confident statements about style and protection. The "Centre of Attention" idea can be a recurring theme.
• •Engage and Interact: Ask questions, encourage user-generated content, and respond to comments in a way that reflects the brand's friendly and approachable nature, as seen on their TikTok.
• •Visual Consistency Reinforces Tone: Ensure that the visuals accompanying the copy (images, videos, graphics) match the vibrant, trendy, and playful aesthetic. The copy and visuals should work together to tell the same story.

Social Perception

Positive, Fashionable/Trendy Accessory Provider, Good Value, and Reliable

Copy Examples

• •Headline: Don't just protect your phone, *own* it. Body: Your tech is an extension of you. Make it pop. Make it you. Make it #CoreColour. Shop the drop – link in bio! ✨
• •Social Media Caption (with a vibrant product image): Basic is boring. Your phone called, it wants a glow-up. 😉 Turn heads & break hearts (not screens!) with our latest collection. #CoreColourCases #SeriouslyFunTech
• •Product Description Snippet: Why blend in when your phone can be the main event? Our [Product Name] case isn't just tough; it's a whole mood. Get ready for the compliments. 💅 #CentreOfAttention
• •Email Subject Line: Psst... Your phone's new OOTD just landed. Email Body: Hey trendsetter! Ready to make your most-used accessory your most *loved* accessory? Dive into the new CoreColour collection – where serious protection meets seriously fun style. Up your selfie game instantly! [Shop Now Button]
• •Ad Copy for TikTok/Instagram Reels: [Scene: Quick cuts of different stylish CoreColour cases on phones in everyday cool scenarios] Voiceover/Text Overlay: Life's too short for dull tech. Level up your vibe. Protect your world. Express your core. That's CoreColour. What's your colour? #CoreColour #PhoneCase #TechAccessories