Brand Tone

Trendy and Youthful, Aspirational yet Accessible, Enthusiastic and Upbeat, Confident and Stylish, Direct and Informative

Brand Values

• •Fashion-Forwardness
• •Customer Engagement
• •Accessibility
• •Style Inspiration
• •Quality (implied)

Best Practices

• •Know Your Audience: Always write with the target demographic (young, fashion-conscious individuals) in mind. Use language, references, and humor that resonate with them.
• •Stay Current with Trends (in Language & Style): Just as the fashion stays current, the language should too. Incorporate relevant slang or trending phrases naturally (especially on platforms like TikTok and Instagram), but avoid overdoing it or forcing it if it doesn't feel authentic.
• •Embrace Enthusiasm and Positivity: Maintain an upbeat and exciting tone. Use positive adjectives and express genuine excitement for the products and the community. Emojis can be used strategically to enhance this on social media.
• •Be Visually Inspired: Let the trendy and stylish visuals of the brand guide the copy. The words should match the energy and aesthetic of the images and videos.
• •Maintain a Consistent Voice Across Platforms, with Nuances: While the core tone should be consistent, allow for slight variations to suit each platform. For example, TikTok can be more informal and playful than a product description on the website, but both should still feel like they're coming from "Belle Harris." Develop a simple style guide for reference.

Social Perception

A Go-To for Trendy Outfits, Engaging and Responsive, Visually Appealing, Community-Oriented (within its niche)

Copy Examples

• •Instagram Post (New Arrival Dress): Stop scrolling ✨ Your dream dress just landed! The 'Sunset Soirée Maxi' is all about turning heads and feeling fabulous. Perfect for those golden hour moments. Tap to shop before it's gone! 💖 #BelleHarris #NewCollection #DressObsessed #SummerStyle
• •Website Banner (Seasonal Collection): Hello, Sunshine! ☀️ Our new summer collection is HERE. Think vibrant colors, breezy fabrics, and effortlessly chic styles designed to make your season sizzle. Discover your new faves now!
• •TikTok Video Caption (Outfit of the Day): OOTD check! ✌️ Obsessed with this new Belle Harris combo - comfy, cute, and totally on-trend. What look should I style next? Drop your requests! 👇 #BelleHarrisStyle #GetReadyWithMe #FashionTikTok #TrendingLooks
• •Email Subject Line (Sale Promotion): 🚨 It's HAPPENING! 🚨 Up to 50% OFF your Belle Harris faves is ON! Don't walk, RUN! 🏃‍♀️
• •Product Description Snippet (Trendy Top): Meet your new wardrobe hero. This top isn't just cute, it's a whole vibe. With its [Specific Feature, e.g., playful puff sleeves] and go-with-anything style, you'll be reaching for it again and again. Level up your look instantly!