Brand Tone

Professional and Expert, Approachable and Advisory, Quality-Conscious and Assuring, Modern and Design-Aware

Brand Values

• •Well-being and Health
• •Quality Craftsmanship
• •Customer Focus & Tailored Solutions
• •Expertise and Innovation
• •French Heritage/Local Support

Best Practices

• •Educate, Don't Just Sell: Maintain an advisory tone by consistently providing valuable information about ergonomics, well-being, and choosing the right furniture. This builds trust and positions the brand as an expert.
• •Highlight "The Why" Behind Features: Instead of just listing product features (e.g., "lumbar support"), explain the benefit ("all-day comfort and reduced back pain thanks to our adjustable lumbar support"). Connect features to the core values of well-being and quality.
• •Embrace "Made in France" Authentically: Where applicable, weave in the French manufacturing aspect naturally. It’s not just a label, but a story of quality, craftsmanship, and potentially local job support. This can be a subtitle, a small icon, or a short sentence in descriptions.
• •Visual-Verbal Harmony: Ensure that the professional, quality-conscious, and design-aware tone of the copy is mirrored by high-quality, clean, and inspiring visuals (photos, videos) across all platforms.
• •Adapt Formality to Platform, Maintain Core Voice: While LinkedIn communication might be slightly more formal than an Instagram caption, the core brand voice (expert, approachable, quality-focused) should remain consistent. Avoid jargon where possible, ensuring clarity for all audience segments.

Social Perception

Trusted Advisor, Provider of Quality Solutions, Emphasis on "Made in France", Professional and Reliable, Customers likely appreciate the combination of functionality (ergonomics, comfort) with appealing design.

Copy Examples

• •Social Media Post (Facebook/LinkedIn) - Focus on Ergonomics & Well-being: Tired of WFH aches and pains? Your chair might be the culprit. Discover how our ergonomic seating solutions, designed in France, can transform your workday comfort and boost productivity. Learn more & find your perfect fit: [Link] #Ergonomics #WorkFromHome #OfficeChair #MadeInFrance #WellbeingAtWork
• •Website Headline (Homepage/Product Category) - Focus on Design & Quality: Elevate Your Workspace: Sophisticated Design, Uncompromised Ergonomic Support. Sièges & Compagnie – Crafted for Comfort, Built to Last.
• •Instagram Ad Copy - Focus on Aesthetics & French Design: French design isn't just for runways. ✨ Introducing our latest collection of office chairs – where Parisian chic meets ergonomic science. Create an inspiring workspace that feels as good as it looks. Tap to explore. #SiegesEtCompagnie #OfficeDesign #InteriorInspiration #FrenchDesign #ErgonomicChair #WorkspaceGoals
• •Email Subject Line (B2B Offer) - Focus on Professional Solutions: Optimize Your Team's Performance & Well-being | Custom Office Solutions by Sièges & Compagnie *Body Snippet:* Dear [Name], At Sièges & Compagnie, we understand that a well-designed workspace is key to productivity and employee satisfaction. Explore our tailored ergonomic furniture and office layout services, designed to meet the unique needs of your business...
• •Blog Post Introduction - Advisory & Expert Tone: Choosing the right office chair is more than an aesthetic decision; it's an investment in your health and productivity. With so many options, how do you know what’s best? In this guide, our ergonomic experts break down the key features to look for to ensure optimal support and comfort throughout your workday. Let's dive in...