Brand Tone

Customer-Oriented (in principle), Promotional, Direct, Utilitarian, Adaptable

Brand Values

• •Convenience
• •Customer Satisfaction
• •Trustworthiness

Best Practices

• •Clearly communicate shipping times, return policies, and any potential fees (like the one for pay-on-delivery).
• •Maintain a Consistent Voice, Adaptable Tone: While the overall voice should remain direct and utilitarian, the tone can adapt slightly depending on the context (e.g., more empathetic for customer service, slightly more enthusiastic for new product launches).
• •Address customer concerns proactively and transparently.
• •Use clear and concise language, avoiding jargon.
• •Highlight the 'Customer Satisfaction' value in all communications.

Social Perception

Aiming to build trust, needs to overcome potential customer distrust due to negative online shopping experiences. Focus on reliability and transparency.

Copy Examples

• •Your satisfaction is our priority.
• •Sale!
• •Oferta
• •24-48 hours processing, then 24-48 hours express shipping
• •Pay-on-delivery available (additional fee applies).