Brand Tone

Empathetic & Supportive, Positive & Aspirational, Informative & Trustworthy, Community-Oriented

Brand Values

• •Natural Wellness
• •Effectiveness
• •Convenience
• •Empowerment
• •Quality & Transparency
• •Holistic Health

Best Practices

• •Use success stories and testimonials (with permission) to showcase real results.
• •Be transparent and informative: Clearly communicate what the product is, what it does, and what it’s made of, especially regarding natural ingredients and any scientific backing.
• •Encourage interaction and sharing of experiences across platforms to reinforce that users are not alone in their journey.
• •Maintain a consistent brand voice across all platforms, reflecting empathy, positivity, and trustworthiness.
• •Continue to emphasize the natural, science-backed aspects of the gummies, while managing expectations by acknowledging that individual results may vary.

Social Perception

Positive with Varied Individual Results. Customers generally express high satisfaction, citing benefits like faster workout recovery, increased confidence, and better control over cravings. Acknowledge that individual experiences can differ and highlight overall satisfaction while setting realistic expectations.

Copy Examples

• •"Feeling overwhelmed? Drop into balance with our natural gummies designed to support mental clarity and reduce brain fog."
• •"Take control of your cravings and boost your confidence with our clinically tested formula. Your journey to a healthier you starts here!"
• •"Join our community of wellness enthusiasts and share your Drop by Sol experience. Together, we're building a movement towards natural vitality."
• •"Curious about our ingredients? We believe in transparency. Learn more about the natural, hemp-derived components that make our gummies effective."
• •"Unlock your potential with our delicious gummies formulated to enhance energy, focus, and metabolic health. It's wellness made easy!"