Brand Tone

Inspiring, Evocative, Artistic, Appreciative, Friendly, Welcoming, Ethical, Conscious, Vibrant, and Expressive

Brand Values

• •Individuality
• •Artistry & Craftsmanship
• •Cultural Appreciation
• •Ethical Sourcing & Sustainability
• •Wanderlust & Free Spirit
• •Creating Sanctuary

Best Practices

• •Develop a Brand Voice Guide: Document key a_brand_voice_attributes (e.g., inspiring, artistic, ethical, friendly), approved vocabulary (e.g., "treasures," "sanctuary," "handcrafted," "wanderlust"), and phrases to avoid. Share this with anyone creating content.
• •Storytelling over Hard Selling: Focus on the story behind the products, the artisans (if known), the cultural inspiration, and how the items can enhance the customer's life and space, rather than just listing features.
• •Consistent Visuals and Language: Ensure that the language used in captions, descriptions, and ads aligns with the vibrant, artistic, and free-spirited imagery used on social media and the website.
• •Emphasize Values Regularly: Weave in mentions of ethical sourcing, support for artisans, and the celebration of individuality into product descriptions, social media posts, and "About Us" narratives.
• •Engage Authentically: When interacting with customers on social media or via email, maintain the friendly, appreciative, and inspiring tone. Respond to comments and queries in a way that reflects the brand's personality.

Social Perception

Positive but Niche, Emerging/Lesser-Known, Visually Appealing (Social Media), Potentially Confusing Branding

Copy Examples

• •Unroll a story in every thread. ✨ Our new Mandala Tapestry isn't just decor; it's an invitation to wander, to dream, to transform your space into a vibrant bohemian haven. Ethically sourced and crafted with soul. Where will it take you? #MJBohemianImports #BohoHome #TapestryLove #EthicalDecor #WanderlustWalls
• •Escape the ordinary. Discover unique, handcrafted bohemian treasures at MJ's Bohemian Imports. From soulful home decor to free-spirited accessories, each piece is chosen to bring artistry and a touch of wanderlust into your life. Shop now and create your sanctuary: [Link to store]
• •Dance to your own rhythm with these Artisan Beaded Earrings. Handcrafted with care and inspired by global artistry, they’re more than just an accessory – they're a whisper of far-off places and a celebration of your unique spirit. Let your style tell a story. #BohemianJewelry #HandmadeWithLove #MJBohemianImports #EthicallySourcedGems
• •At MJ's Bohemian Imports, we believe your home should be a canvas for your soul. That's why we curate ethically sourced, handcrafted pieces that celebrate individuality and the beauty of global artisans. Bring a little wanderlust home today and feel the difference.
• •Cozy up your world with a touch of bohemian magic! 🌿 Our collection of vibrant, ethically sourced throw pillows is perfect for adding personality and comfort to any nook. Each design tells a tale of artistry and free-spirited charm. Pin your faves and dream up your sanctuary! #BohoDecor #PillowTalk #MJBohemianImports #HomeSanctuary #UniqueFinds