Brand Tone

Passionate, Expert/Knowledgeable, Customer-Centric & Supportive, Quality-Conscious, Modern & Innovative

Brand Values

• •Performance & Quality
• •Innovation
• •Customer Satisfaction
• •Passion for Tennis
• •Reliability & Precision
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide
• •Prioritize the Player
• •Show, Don't Just Tell, Expertise
• •Infuse Passion Authentically
• •Maintain Clarity and Conciseness

Social Perception

Positive Customer Experiences, Trustworthy Newcomer, Niche Specialist, Limited Broader Awareness

Copy Examples

• •Headline for new string launch: Unleash Your Spin: Discover the [New String Name] – Engineered for precision, built for champions. Elevate your game with CourtSpin.
• •Social Media Post (Instagram): Weekend on the courts? 🎾 Make every shot count. Our ReString collection offers the perfect blend of power, control, and durability. Find your edge. #CourtSpin #TennisGear #ReString #PerformanceTennis
• •Email Snippet to Newsletter Subscribers: At CourtSpin, we're players too. That's why we only stock gear we believe in. Experience the ReString difference – innovative strings that match your dedication. Plus, enjoy express shipping across Europe!
• •Product Page Description (for sustainable Duffle Bag): Carry your passion, consciously. Our new ReString Duffle Bag is crafted from recycled polyester, offering tour-ready durability while caring for our planet. Performance meets sustainability. Only at CourtSpin.
• •"About Us" Snippet: More than just a store, CourtSpin is your European partner in performance tennis. We bring you groundbreaking ReString technology because we believe the right gear doesn't just change a match – it transforms your game. Join us, and let's play.