Brand Tone

Artisanal & Authentic, Natural & Clean, Local & Community-Oriented, Serene & Nature-Inspired

Brand Values

• •Quality
• •Natural Ingredients & Processes
• •Handcrafted & Small-Batch
• •Community Connection

Best Practices

• •Emphasize the 'Handcrafted' and 'Small-Batch' Angle: Remind customers of the care and personal attention that goes into each product, differentiating from larger, commercial brands.
• •Highlight the natural and clean ingredients, emphasizing the absence of parabens and phthalates.
• •Showcase the connection to Yucca Valley and Joshua Tree, creating a sense of place and community.
• •Use language that evokes the serene and nature-inspired feel of the hi-desert.
• •Maintain a friendly, down-to-earth tone in all communications.

Social Perception

A purveyor of high-quality, handcrafted personal care products that are natural, clean, and community-focused. The brand is perceived as authentic, caring, and connected to the serene landscapes of Joshua Tree.

Copy Examples

• •Small-batch, big serenity.
• •We believe in the power of clean ingredients and the beauty of small-batch creation...
• •✨ Paraben & Phthalate Free.
• •Hand-crafted personal care products from Yucca Valley, California.
• •Experience the serenity of Joshua Tree with our all-natural balms and salves.