Brand Tone

Modern, Benefit-driven, and cautiously Optimistic (while addressing trust concerns)

Brand Values

• •Innovation
• •Convenience
• •Quality/Efficacy
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Focus on the benefits of detoxification, improved circulation, stress relief, relaxation, and better sleep.
• •Emphasize modern, tech-savvy aspects like app control and red light therapy.
• •Highlight the convenience and accessibility of at-home and portable solutions.
• •Maintain a promotional tone, mentioning sales and free shipping where appropriate, without sounding overtly deceptive.
• •Address concerns about trustworthiness by providing clear, verifiable information and emphasizing customer satisfaction through genuine reviews.

Social Perception

A modern wellness brand focused on innovation, convenience, and customer satisfaction but with a need to actively combat scam advisories and build trust.

Copy Examples

• •Experience the future of wellness at home. Our portable saunas and ice baths bring detoxification, stress relief, and improved sleep right to your doorstep. Try our fast-heating saunas with NSF-certified filtration!
• •Unlock the power of red light therapy! Reduce inflammation, boost recovery, and rejuvenate your skin. #RedLightTherapy #WellnessTech
• •Chill out and recover faster with our advanced ice bath technology. Experience the benefits of cold plunge therapy from the comfort of your home. #ColdPlunge #RecoveryTech
• •We're committed to your well-being. Join over 200 satisfied customers who've rated us 4.9/5 stars! See what they're saying about their wellness journey. #CustomerLove #WellnessJourney
• •Free Shipping on all orders this week! Start your wellness journey today with our exclusive deals on portable saunas, ice baths, and red light therapy devices.