Brand Tone

Whimsical & Ethereal, Artisanal & Passionate, Nature-Inspired

Brand Values

• •Craftsmanship
• •Artistic Expression
• •Connection to Nature
• •Wonder & Fantasy

Best Practices

• •Create a Brand Voice Chart: Document your core values and the corresponding tone. For example: Value: Craftsmanship -> Tone: Passionate, Detailed, Reverent. Value: Fantasy -> Tone: Whimsical, Magical, Story-driven. Share this with anyone who writes for the brand.
• •Embrace Storytelling: Don't just sell a product; sell the story behind it. Use descriptive, sensory language. Instead of "Mushroom Suncatcher," try "Bring the enchantment of the forest floor to your window with a suncatcher inspired by mystical mycelium."
• •Use a Consistent Lexicon: Create a list of "on-brand" words (e.g., ethereal, handcrafted, luminous, whimsical, folklore, magical, iridescent) and "off-brand" words (e.g., product, cheap, discount, practical, standard).
• •Prioritize "Human" Language: Write as the artist, not a corporation. Use "I" or "we" to describe the passion and process. This reinforces the artisanal value and builds a personal connection with the customer.
• •Audit and Differentiate: The most critical step is to resolve the brand name conflict. This may involve rebranding or adding a clarifying term (e.g., "Fey Light Glass Arts"). All copy must then work to build a clear, distinct identity separate from the TTRPG publisher to avoid customer confusion and build a targeted audience.

Social Perception

Effectively Invisible and at a high risk of confusion due to the dominant online presence of a TTRPG publisher with the same name, potentially damaging credibility and obscuring the stained glass art business.

Copy Examples

• •Capture a piece of the sun. ✨ Each of our stained glass suncatchers is crafted by hand to bring a little bit of magic and a wash of color into your favorite spaces. Let light tell a new story in your home. #FeyLightStudio #StainedGlassArt #HandmadeMagic #Suncatcher #LightAndColor
• •Inspired by fleeting moments in a moonlit garden, our Luna Moth suncatcher is a tribute to the quiet magic of nature. Hand-cut from iridescent glass, each piece is designed to dance with the light, casting ethereal patterns that transform throughout the day. A perfect totem for lovers of the mystical and the beautiful.
• •Fey Light Studio was born from a simple desire: to hold light in our hands. We are a small, passionate studio dedicated to the timeless art of stained glass. Every piece is a story—of fantasy, of nature, of light itself—meticulously handcrafted to bring a touch of wonder into your world.
• •Art Touched by Magic. Transform your home with the ethereal glow of handcrafted stained glass. Our nature and fantasy-inspired designs are made to capture light and imagination. Discover the enchanting world of Fey Light Studio.
• •✨ A Little Light, A Lot of Magic | New Designs Inside!