Brand Tone

Humorous, witty, slightly sarcastic, and cheeky, with a focus on animal-related themes.

Brand Values

• •Humor & Joy
• •Creativity & Originality
• •Relatability (especially for pet lovers)

Best Practices

• •Use humor appropriately, aligning with the brand's witty and slightly edgy tone.
• •Incorporate animal-related themes, particularly cats and dogs, where relevant.
• •Maintain a consistent level of sarcasm and cheekiness without being offensive.
• •Focus on creating relatable and shareable content that resonates with pet lovers.
• •Ensure product descriptions are creative and original, highlighting unique design elements.

Social Perception

Positive, perceived as creative, funny, and relatable, especially among pet lovers. A brand that brings joy and laughter through unique designs.

Copy Examples

• •Oversized T-shirt | Fluff Off Kat | Sarcastisch Dierenprint
• •Calico Cat Geborduurd Sweatshirt – Zacht & Comfortabel Unisex Sweatshirt voor Kattenliefhebbers
• •Rude & Raunchy Cat T-Shirt
• •This shirt is purr-fect for cat naps!
• •Warning: May cause uncontrollable giggling fits. Wear responsibly.