Brand Tone

Authentic & Traditional, Passionate & Proud, Quality-Conscious & Award-Winning, Modern & Innovative (Subtly), Descriptive & Evocative

Brand Values

• •Family & Legacy
• •Territory & Origin (Sicilian Identity)
• •Quality & Excellence
• •Tradition & Authenticity
• •Passion

Best Practices

• •Embrace Storytelling: Weave the narrative of the family legacy, the five generations, and the historical significance of the region and its wines (like Mamertino) into product descriptions, social media, and website content.
• •Highlight Sicilian Roots: Consistently use evocative language that connects the wines to the specific terroir of Sicily – the sun, the sea, the volcanic soil (if applicable to their specific vineyards), and native grape varieties.
• •Showcase Quality and Accolades Naturally: Mention awards and high ratings not as boasts, but as affirmations of the dedication to quality that stems from their heritage and passion.
• •Balance Tradition with Modern Approach: While tradition is paramount, subtly refer to modern techniques and organic practices to show relevance and care for the environment and product quality, without overshadowing the historical aspect.
• •Use Rich, Sensory Language for Wine Descriptions: Continue to describe the wines with evocative terms that appeal to the senses, painting a picture of the tasting experience, similar to how their wines are already reviewed.

Social Perception

Feudo Solaria is perceived as a reputable producer of authentic Sicilian wines with a strong family heritage. Customers and reviewers appreciate the quality and characteristics of their wines, often highlighting specific varietals and their connection to the Sicilian terroir. The brand is seen as a guardian of local winemaking traditions, particularly with its focus on native grapes like Nocera and the Mamertino DOC. Their participation in international wine fairs suggests a brand that is actively seeking broader recognition and market presence. The connection to 'Cantine Grasso' is evident and reinforces their long-standing history in the region.

Copy Examples

• •For over a century, the Grasso family has intertwined its destiny with the fertile lands of Milazzo, crafting wines that speak of history, passion, and the unique spirit of Sicily.
• •Our family has been perfecting the art of Sicilian winemaking since 1887.
• •Sulleria Mamertino Rosso Riserva: Experience the taste of Sicily with balanced tannins and a soft texture.
• •Grillo: A Sicilian white wine offering a bouquet of fruit, herbs, minerality and flowers.
• •Foglio Cinquanta: A testament to our dedication to quality, earning high ratings for its exceptional character.