Brand Tone

Empathetic & Supportive, Expert & Authoritative, Reliable & Trustworthy, Empowering & Positive, Direct & Informative, Community-Oriented

Brand Values

• •Quality & Durability
• •Innovation & Improvement
• •Empathy & Understanding
• •Empowerment
• •Customer Focus & Support
• •Integrity

Best Practices

• •Lead with Empathy: Always approach content from the user's perspective. Acknowledge their potential challenges (pain, fatigue, frustration with standard crutches) before introducing your products as a solution. Use phrases like "We understand..." or "If you've experienced..."
• •Highlight Empowerment, Not Limitation: Focus on what users *can* do with Fetterman crutches – the activities they can enjoy, the independence they gain. Frame products as tools that enable a better quality of life.
• •Incorporate the Founder's Story (Subtly or Directly): Remind the audience that the products are born from genuine experience. This can be a powerful differentiator. "Born from necessity, perfected for you."
• •Be Specific About Benefits, Not Just Features: Instead of just saying "ergonomic grips," explain *why* they are beneficial: "Ergonomic grips designed to reduce hand strain and improve circulation during extended use." Connect features directly to user advantages.
• •Foster Community and Share User Successes: Encourage user-generated content and regularly feature customer stories (with permission). This reinforces the supportive and community-oriented aspect of the brand and provides authentic social proof. Use inclusive language.

Social Perception

A Premium, High-Quality Brand, Life-Changing for Many Users, Founded on Authentic Experience, A Specialist and Innovator, Supportive of the Crutch-User Community

Copy Examples

• •Facebook Post (Product Focus & Empowerment): Don't let discomfort hold you back. Our custom-fitted performance crutches are engineered with your body in mind, absorbing shock and providing unparalleled support so you can focus on what truly matters – living your life to the fullest. Discover the Fetterman difference. #FettermanCrutches #MobilityFreedom #EngineeredForLife
• •Instagram Caption (User Story & Community): Meet Sarah! She's not letting anything slow her down on her latest adventure, powered by her Fetterman crutches. We're so inspired by our community and their incredible journeys. Share your story with us using #FettermanStory! #CrutchUser #EmpoweredMobility #AdventureOn
• •Website Homepage Headline (Direct & Benefit-Oriented): Experience the Difference: Superior Comfort, Lasting Durability. Fetterman Crutches – Designed by a Crutch User, For Crutch Users.
• •Product Description Snippet (Expert & Informative): Our patented Tornado Gel Crutch Tips feature a unique shock-absorbing polymer and a articulating base, providing exceptional stability and significantly reducing stress on your hands, wrists, and shoulders. Invest in your comfort and confidence with every step.
• •Email Subject Line (Supportive & Solution-Oriented): Tired of Crutch Pain? Solutions Designed for Your Comfort Are Here.