Brand Tone

Friendly and Approachable, Caring and Passionate, Enthusiastic and Playful, Helpful and Solution-Oriented

Brand Values

• •Love for Pets
• •Quality and Practicality
• •Joy and Comfort
• •Customer Satisfaction
• •Pet Well-being and Safety

Best Practices

• •Create a Brand Voice Guide: Document the defined tone (friendly, caring, enthusiastic, helpful) with examples of "do's and don'ts" for word choice, sentence structure, and use of humor/emojis. Share this with anyone creating content.
• •Prioritize "Pet-First" Language: Always frame benefits around the pet's happiness, comfort, and well-being, and secondarily, the owner's convenience. Use words that evoke positive emotions related to pet ownership.
• •Be Authentic and Passionate: Let the genuine love for dogs shine through in the copy. Share stories (even if hypothetical in ads) that resonate with pet owners.
• •Maintain Consistency Across Platforms: While the style might adapt slightly (e.g., more emojis on Instagram, slightly more detailed descriptions on the website), the core tone and values should remain consistent everywhere.
• •Listen and Adapt (Slightly): Pay attention to how customers talk about the brand and products in reviews or social media comments. While maintaining the core tone, subtly incorporating language that resonates with the audience can strengthen connection. However, avoid drastic shifts based on fleeting trends.

Social Perception

Positive (based on site reviews), Engaged (on social media), Limited External Presence

Copy Examples

• •Headline for a new comfy bed: "Is Your Pup Ready for Cloud Nine? ☁️ Spoil them with our new Dreamy Comfort Bed and watch the happy snoozes begin! #FetchFrontierJoy"
• •Instagram caption for a durable toy: "Adventure time just got an upgrade! 💪 Our new Ultra-Durable Chew Toy is ready for all the ruff-housing your furry friend can dish out. Let the games begin! #BuiltForPlay #HappyPups"
• •Email subject line for a seasonal promotion: "Pawsome Deals to Make Their Tail Wag! 🐾 Fetch special savings this season."
• •Product description snippet for an eco-friendly product: "Love your pup, love the planet! ❤️🌍 Our new biodegradable poop bags make clean-up easy and eco-conscious, so you can both enjoy walks worry-free. #EcoFriendlyPets #FetchFrontierCares"
• •Facebook ad copy for a travel accessory: "Road trips just got comfier for your co-pilot! 🚗 Our [Product Name] ensures your best friend travels in safety and style. Where will your next adventure take you? #DogAdventures #TravelWithPets"